Marina Poggion Read

Emanuela Tornior

Silvia Coletto

Map the World è un testo rivolto in particolare agli studenti dei corsi con indirizzo Turismo e, più in generale, a coloro che operano nel campo dei servizi turistici, in quanto finalizzato all’acquisizione di competenze professionali specifiche del settore.

Module 1 - Into tourism

Unit 1 - Tourism

Unit 2 - Tourists

Unit 3 - Preliminaries

Summing up Activities

Mock test

Module 2 - Transport

Unit 4 - Land

Unit 5 -  Air

Unit 6 - Water

Module 3 - Accomodation

Unit 7 - Serviced accommodation

Unit 8 - Self catering accommodation

Module 4 - Activities

Unit 9 - Cultural activities

Unit 10 - Tics, food and entertainment

Module 5 - Nearby destinations

Unit 11 - Italy

Unit 12 - Europe

Module 6 - Faraway destinations

Unit 13 - Australasia and Middle East

Unit 14 Africa and the Americas

Appendix 1: Handy manual

Appendix 2: Careers in tourism

Appendix 3: Art

Appendix 4: How to…

Glossary

touris Unit 1 be Prepared tourism [theory] What is tourism? The world is a book and those who do not travel read only one page. Augustine of Hippo TOURISM is defined by ACTION INBOUND International business country of departure country of destination domestic tourism foreigner holiday inbound tourism leisure location outbound tourism resident travel trade surplus 41 1 A LOCATION is classified into OUTBOUND International DURATION MOTIVATION DOMESTIC ccording to the World Tourism Organization (UNWTO),  Tourism comprises the activities of persons travelling to, and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes . So, tourism is identified by four key elements: the action of travelling and staying in a location that is not home, for a minimum of one night and maximum one year, with a particular intent. There are several possible ways of classifying tourism. If we consider the location in which it takes place, it can be divided into three categories:     Inbound international tourism: when a foreigner visits a country different from his/her own     Outbound international tourism: when a resident of a country goes to another country     Domestic tourism: when residents of a country travel within their country. Looking at it from an Italian point of view, if an Italian travels to France, that is outbound tourism, but if a French person visits Italy, that is considered to be inbound tourism. If an Italian living in Milan goes on a summer holiday to Riccione, that is domestic tourism. Inbound and outbound tourism are an important force in a country s economy. The tourists spend money when they go on holiday as they need transportation, accommodation, food and drinks, souvenirs and presents. Jobs are also created (hotel and restaurant staff, pilots and drivers, etc.) and some other money is collected by the country of destination in the form of taxes on services and wages. Outbound tourism creates jobs and moves money also in the country of departure, because outbound tourists will buy plane, ferry or train tickets, travel insurance and goods for their travelling (clothing, cameras, etc.) from a travel agent or shop in their own country. These two flows of money are not even though, and, in the end, the outbound tourist will take some of the financial means of his country to another one, benefiting that one the most. So, if a country generates more inbound than outbound tourism, it will have a travel trade surplus which will result in a positive component of its economy. On the other hand, if a country has more outbound tourism than inbound tourism, this will result in a loss of resources for its economy. 

sm 1 Module 1 Into tourism Answer these questions. 1. What four key factors define tourism? 2. How can tourism be classified according to its location? 3. What do tourists normally spend money on? 4. Why does tourism have an impact on a country s economy? 5. What are the causes and the consequences of travel trade surplus? 6. What happens if a country has more tourists visiting other countries than tourists coming to visit it? Facts and figures 1. 2. 3. 4. 5. 6. 7. 8. In 2013 the most visited countries were: 1. France, 2. US, 3. Spain, 4. China, 5. Italy. Books and movies have created a romantic version of Paris and because of this France is still by far the most visited country in the world. 3   I population   China n 2013 China s 1. ............................ tourism experienced a slight decline compared with the previous year. However, the inbound 2. ............................ still reached an amazing 129 million visitors. Culture is the main attraction, as China boasts a 3. ............................ of over 5,000 years. With the rise of personal incomes and living standards, the 4. ............................ 4 2 1. 2. 3. 4. 5. 6. 7. Say if these sentences are true or false. Correct the false ones. The UNWTO is a national organisation.  Tourism can be done in one s country.  Tourism doesn t require a specific purpose.  Duration of tourism is normally between 1 night and 1 year.  Inbound tourism happens when a foreigner visits your country.  Outbound tourism is directed to a foreign country.  Tourism doesn t affect the economy of a country.  Tourism only generates money for the country of destination.  ................ ................ ................ ................ ................ ................ ................ ................ Read this passage about the key factors of tourism in China and fill it in with one of these words. history 2   increase   outbound   inbound   countries tourism market of China has grown significantly, too. Chinese people are eager to travel to other 5. ............................, which creates an immense market, particularly for some nearby destinations. In 2013, the number of outbound tourists totalled 97,300,000, up 17% compared with 2012. China, a country with an amazing 6. ............................ of over 1.3 billion, Facts and figures In Italy most of the attractions are World Heritage Sites, of which Italy has the most of any of the world s countries. As a result, Italy s tourism is one of its most profitable industries and produces an estimated revenue of about  140 billion a year. tourists   domestic also has an incomparably large 7. ............................ tourism market. In the recent decade, domestic tourism had a continuous 8. ............................ of around 10% each year, which now contributes to over 4% of the growth of the country s GDP and greatly enhances the employment, consumption and the economic development of 9. ............................. Listen to Sarah talking about her holidays, then tick the correct sentences. They went to Brazil three years ago. They didn t have a lot of money to spend. They went to Rio by plane. It took them two weeks to get to Rio by bus. They liked the hotels in which they stayed. They did a lot of cooking to save money. They spent a lot of money on presents.   

Map the World: per studenti di Turismo e professionisti dei servizi turistici. Acquisisci competenze specifiche per il settore.

Map the world

English for Tourism

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