Marina Poggion Read

Emanuela Tornior

Silvia Coletto

Map the World è un testo rivolto in particolare agli studenti dei corsi con indirizzo Turismo e, più in generale, a coloro che operano nel campo dei servizi turistici, in quanto finalizzato all’acquisizione di competenze professionali specifiche del settore.

Module 1 - Into tourism

Unit 1 - Tourism

Unit 2 - Tourists

Unit 3 - Preliminaries

Summing up Activities

Mock test

Module 2 - Transport

Unit 4 - Land

Unit 5 -  Air

Unit 6 - Water

Module 3 - Accomodation

Unit 7 - Serviced accommodation

Unit 8 - Self catering accommodation

Module 4 - Activities

Unit 9 - Cultural activities

Unit 10 - Tics, food and entertainment

Module 5 - Nearby destinations

Unit 11 - Italy

Unit 12 - Europe

Module 6 - Faraway destinations

Unit 13 - Australasia and Middle East

Unit 14 Africa and the Americas

Appendix 1: Handy manual

Appendix 2: Careers in tourism

Appendix 3: Art

Appendix 4: How to…

Glossary

be Prepared [theory] So I find words I never thought to speak In streets I never thought I should revisit When I left my body on a distant shore. tics f Unit 10 tics, food and entertainment Tourist information centres T. S. Eliot TOURIST INFORMATION CENTRES Specific places of interest Where? consultancy service diplomatic and consular office hospitality sector information point interactive map promotional strategy tour itinerary tourist activity walking trail welcome centre temporany exhibition 194 A Areas rich in sightseeing opportunities How? Trained personnel, maps, brochures  Website Why? To support the image of the country abroad To increase tourist numbers tourist information centre (TIC) is an office that provides information to tourists about the local area and its sightseeing and entertainment 97 opportunities. They can be situated at a specific place of interest, and in this case they offer detailed information on sports activities, walking trails and temporary exhibitions related to that specific attraction etc.; or in an area with several sightseeing possibilities. In this case tourists are advised about the different visiting opportunities in the area. The office is generally located at the airport, in the city centre or close to the most relevant landmark/s. Information offices may offer different services depending on the country in which they are located, but they all have in common the promotion of the image of the country abroad and the development of tourist numbers visiting the country. In the UK they are mainly run by the BTA, the British Tourist Authority; in the USA they are called  welcome centres  and they are normally situated at the entrance of each state. In Italy it is the ENIT that has information points in the most important tourist locations. It supports the  Italian Brand  abroad by marketing activities that will target possible visitors by informing them of the visiting opportunities available. This is done by addressing tour operators, agencies and final consumers by:     promoting the various tourist aspects of each region and of Italy as a whole     putting together promotional strategies with the aim of informing countries abroad of what Italy has to offer as a tourist destination     providing consultation and assistance with regards to the tourist promotion of products     organising consultancy services, assistance and collaboration to promote and better develop the hospitality sector     collaborating with the various diplomatic and consular offices of the Ministry of Foreign Affairs. More recently, all these agencies have developed online websites. These have the advantage of being available for consultation prior to departure, allowing tourists to decide on the length of stay, accommodation itineraries and tourist activities in advance. They also offer the advantage of being extensively informative, as it is easy to upload interactive maps, photos or detailed descriptions. 

food and Module 4 1 Match these words to their synonyms, then listen to an employee of the BTA giving a brief introduction about Wales and fill in the gaps. 1. strewn            a. Amazing, breathtaking.            b. Displayed, showed. 2. steeped            c. Rocky, rough. 3. ripe            d. Bunch, group. 4. craggy            e. Immersed.            f. Making the dull sound of a train 5. chugging 98 6. staggering 7. showcased 8. clutch when operating. Ready, ideal.            h. Rise, grow.            i. Spread, scattered.            g. Activities Facts and figures The London Underground is one of the most important rail networks in the world. In a single day, as many people travel on it as on the rest of Britain s railways put together. To help them find their way, over 15,000,000 Underground maps are printed every year. The maps are descendants of Henry Beck s groundbreaking design, first published in 1933. 1. 2. 3. 4. 5. Wales has ................................ national parks. Wales has ................................ miles of coastline. You can practise some mountain sports like ................................. At the sea you can ................................. You can find medieval fortresses, ................................, ................................, Victorian towns, industrial villages, ................................, Edwardian arcades and imposing stadiums and theatres. 6. As for food, there is abundance of ................................, ................................, and ................................. 2 Work in pairs. Read this text from the ENIT website and make a list of Naples  attractions and the main reasons for visiting them. Naples is a real treasure trove of art and history, of indelible signs from historical influences. Its centre, in particular, encompasses a heritage so rich that it has been designated an UNESCO World Heritage Site. 2,500 years of history is reflected in the variety of palaces, churches, monuments and art galleries, amongst which the Napoletani carry on their daily lives with their trademark vivacity and creativity. Four castles tower over the city. The different but well-integrated architectural lines of Castel Nuovo or Maschio Angioino evoke the double role of palace and fortress that this building played during the domination of the Anjou and Aragon families. On a small island, linked to the mainland by a bridge, is the monumental Castello dell Ovo, now an exhibition and congress center, with a stunning view of the whole Bay. Nestled on the Vomero lies Castel Sant Elmo, overlooking the street locally known as Spaccanapoli that divides the city into two sections. Finally, Castel Capuano, originally built as a fortress but subsequently renovated and transformed into a residence for the aristocrats. The churches in this city are countless. The Cathedral   erected upon pre-existing buildings   over time has undergone radical modifications to repair the damages caused by earthquakes, especially on the outside. The interior, based on a Christian cross plan with three long naves divided by two rows of columns, hosts the famous Chapel of St Gennaro s Treasure that conserves masterpieces made with precious metals and the two vials containing the Saint s blood. Another place linked to the Patron Saint of Naples are the Catacombs of San Gennaro, with their frescoes, mosaics and other valued artwork. The art collections of noble families such as the Farnese and Borgia, and the many finds from Pompeii, Herculaneum and other areas make up exhibits now inside the largest museum of ancient art in southern Italy: the National Archaeological Museum, housed in Palazzo degli Studi. The Palazzo Reale di Capodimonte, hosts the Capodimonte Museum and the National Galleries, an incredible collection of masterpieces by Titian, Raphael, Correggio, Masaccio, Mantegna, Caravaggio and the Neapolitan masters. Amazing are the furnishings in the Royal Apartments, for instance the famous porcelain drawing-room. In the zone surrounding Mt Vesuvius, Pompeii and Ercolano, the  resurrected cities , are UNESCO World Heritage Sites thanks to the incredible historical value of the ruins and their excellent state of preservation. NAPLES 195 

Map the World: per studenti di Turismo e professionisti dei servizi turistici. Acquisisci competenze specifiche per il settore.

Map the world

English for Tourism

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