appendices appendix 1 Handy Manual How to write a leaflet/brochure A leaflet is a small, flat, rarely folded sheet of paper containing advertising material or information usually intended for free distribution. The quality of paper and colours is not usually high. A brochure is an informative document in the form of a thin book or of a single sheet printed on both sides and folded into three or four panels. It is generally printed in colour on thick, glossy paper; compared to leaflets it contains many pictures and tends to give an impression of higher quality. Describing a city Leaflets and brochures may describe a wide range of subjects such as: Title and slogan: the name of the city is often followed by a slogan to draw the attention of the Stations (coach/railway) reader Airline companies and airports Introduction/Atmosphere/Type of place: this Cruise operators section points out the main features and the Hotels and different options for accommodation general atmosphere of the place Landmarks Fact file: it includes information on location, Museums scenery, climate, how to get to, and how to move Products (sightseeing tour, city break). around A bit of history: a short paragraph about important historical events Presenting companies What to see: a short description of the main sights to visit Company s profile and headquarters What to do: in terms of shopping, events and Products/Routes offered nightlife Fleet/Agencies What to eat Features of the products/Services offered Special offers Contact numbers Describing a landmark/museum Presenting airports and stations 312 Location: address, directions on how to get there, outside facilities: car parks, underground lines, bus stops, taxi ranks Services offered: ticket and information offices, ticket machines, shopping gallery, duty free shops, vending machines, left-luggage, lost and found, facilities for aged and disabled people, number of check-in desks, info points, restaurants and bars etc. Illustrations, photographs and maps Contact information: telephone numbers and emails where to get further details. Introduction: general description of the sight A bit of history Useful information to plan a visit: time needed, availability of multilingual guided tours and maps, list of things to see and do, tailormade tours according to time, interests and age of the visitors, individual tours How to get to: Information about the location and how the sight is reachable by the main public means of transport Opening hours Admission fees Facilities/Accessibility Contact us Maps