REAL-LIFE SKILLS Business Cycle posted by Corporate Finance Institute 10 PAIR WORK Look at the graph and watch the video about business cycles. Find any other information you might need and then prepare a ten-question activity for your classmates to check their understanding of the concept. Choose one of the following activities. Multiple choice quiz True/false Matching exercise Sentence completion Guerrilla marketing is the creative use of surprising, new or unconventional methods in order to promote a product, boost sales or attract interest in a brand or business. It mainly relies on low- or no-cost methods which are spread through viral social media messaging or word-of-mouth. This tactic is not suitable for all types of goods and services, and it is often used for products which aim to be cool and provocative and to target younger consumers who are more likely to respond positively. It takes place in public places that offer as big an audience as possible, such as streets, concerts, public parks, sporting events, festivals, beaches, and shopping centres. 11. PAIR WORK Read the definition of guerrilla marketing, look at the examples given and then choose a product and draft an example of guerrilla marketing for it.