2.4 Preparing business literature Flyers , leaflets , brochures, booklets and catalogues Business organisations use a variety of written materials to communicate with prospective buyers and to promote their products and services. The main types are: flyers, leaflets, brochures, booklets and catalogues. Flyers and leaflets A is a paper advertisement, usually on a single and , intended for wide distribution and typically posted or distributed in a public place, handed out to individuals or sent by mail. It generally focuses on a single, short message such as a promotion or an offer, the launch of new products or a new store opening. flyer unbound unfolded sheet A is still a single unfolded sheet of paper, single or double-sided, still distributed for free, but which contains more detailed information, both written content and images, and which is of slightly better quality than a flyer. leaflet Brochures and booklets A can be either a thin book of a few pages usually together, or a single sheet often in thirds to make the right size to fit inside an envelope. It gives brief details about a product or a service. It usually includes illustrations and is made to be eye-catching and readable. brochure stapled folded A is a small thin book with a paper cover where the pages are bound and not folded. It gives in-depth information on a particular product or service and is meant to be durable. booklet Catalogue A is a bound booklet, usually illustrated, organised in alphabetical order or according to categories, and containing detailed information about products on sale. It is meant to provide detailed information about the articles on sale such as item number/code, description and price. When , the catalogue is presented over the Internet. It simplifies the purchasing process because buyers can select the articles that they are interested in and place an order online. catalogue online