2.4 Preparing business literature Flyers , leaflets , brochures, booklets and catalogues Business organisations use a variety of written materials to communicate with prospective buyers and to promote their products and services. The main types are: flyers, leaflets, brochures, booklets and catalogues. Flyers and leaflets A flyer is a paper advertisement, usually on a single unbound and unfolded sheet, intended for wide distribution and typically posted or distributed in a public place, handed out to individuals or sent by mail. It generally focuses on a single, short message such as a promotion or an offer, the launch of new products or a new store opening. A leaflet is still a single unfolded sheet of paper, single or double-sided, still distributed for free, but which contains more detailed information, both written content and images, and which is of slightly better quality than a flyer. Brochures and booklets A brochure can be either a thin book of a few pages usually stapled together, or a single sheet often folded in thirds to make the right size to fit inside an envelope. It gives brief details about a product or a service. It usually includes illustrations and is made to be eye-catching and readable. A booklet is a small thin book with a paper cover where the pages are bound and not folded. It gives in-depth information on a particular product or service and is meant to be durable. Catalogue flyer: volantino leaflet: volantino booklet: opuscolo folded: piegato stapled: pinzato (un) bound: (non) rilegato (un) folded: (non) piegato 194 A catalogue is a bound booklet, usually illustrated, organised in alphabetical order or according to categories, and containing detailed information about products on sale. It is meant to provide detailed information about the articles on sale such as item number/code, description and price. When online, the catalogue is presented over the Internet. It simplifies the purchasing process because buyers can select the articles that they are interested in and place an order online.