3.3 Society Corporate social responsibility Nowadays, 21st century businesses must take into account the full cost involved in doing business and that includes the financial, social and environmental performance of a company over a period of time. This means that a company must measure its . One of the strategies that allows for the implementation of this system of measurement is Corporate Social Responsibility (CSR). triple bottom lines: profit, people and planet Definition has become one of the standard business practices of our time. It is the sense of responsibility a business has towards the environment and the society in which it operates. It includes all the initiatives, policies and procedures a company to pursue its profits while at the same time preserving the environment, protecting the social community it works in and for, and involving all its in the process. Corporate Social Responsibility undertakes stakeholders Two types of CSR CSR initiatives involve costs which do not immediately generate profit, but which, in the long term, promote a positive corporate image and improve the company’s reputation in the market. In fact, companies that actively promote CSR programmes are viewed much more favourably. The overall aim of CSR is to achieve a positive impact on society while favouring the creation of a shared set of values among owners, employees, shareholders and stakeholders. There are two types of CSR: the former consists of businesses which provide funding and resources for social and environmental causes; the latter consists in planning a way to produce products or offer services that will benefit society. Corporate culture CSR is part of a more global set of values that goes under the name of . Corporate culture is a set of shared values, beliefs, behaviours, attitudes and standards that have developed over time and that determine how the members of an organisation interact both internally and externally, and that define its nature. Corporate Culture