CASE STUDY CAMBRIDGE ANALYTICA AND FACEBOOK CASE PRESENTATION 5 Facebook’s data breach has been one of the most impressive examples of how our personal digital data might be breached and used for political purposes. Answer the questions. Have you heard about it? What do you know? Do you use social media? Which is your favourite and why? How do you protect your personal data? a. Account violation b. The President’s opinion c. Zuckerberg as a witness d. The sanction e. Information leakage f. Using social media g. Profiling voters 6 Read the text about the scandal that involved Facebook and Trump’s election campaign. Choose the correct heading for each paragraph. There are two extra headings that you won’t need. Cambridge Analytica and Facebook’s Data Breach ☐ In 2018, Facebook founder and CEO Mark Zuckerberg was to the US Congress in Washington to testify about Facebook’s role in the campaign for President Donald Trump’s election in 2014. Facebook is one of the largest media companies most commonly known for its social media platform Facebook, as well as its ownership of Instagram, Messenger and WhatsApp. summoned ☐ Trump’s campaign was managed by Cambridge Analytica, a company that worked for firms and political parties to build up consent and attract new customers. In March 2018, former employee and Chris Wylie brought it to light that consultants working for Donald Trump’s presidential election had breached the personal data of millions of Facebook users to target them with personalised ads for Trump’s election campaign to become President of the USA. whistleblower ☐ Using an app to collect data from social media, mainly without any authorisation, Cambridge Analytica’s specialists could see the personal information of around 50 million Facebook users’ profiles, which enabled them to determine people’s interests and behaviour: Facebook users’ likes and shared posts contributed to create personality profiles that helped analysts predict and influence people’s choices during the 2016 US elections. ☐ Facebook any data breach saying that Cambridge Analytica had had permission to access the information by people who had downloaded the app and logged in by using their Facebook account. Moreover, Mark Zuckerberg said that no passwords or sensitive pieces of information were hacked, and that every piece of information on the social media platform had been spontaneously provided by the users themselves. The Facebook CEO, however, admitted that the social network did not do enough to prevent the misuse of their data. denied ☐ Eventually, Facebook was considered responsible for the data breach by the Federal Trade Commission – the American agency that defends consumers – and was 5 billion dollars. Even if it seems a lot of money, the amount of the fine was considered too low and criticised by many Congress members, as Facebook’s annual are normally around 55 billion dollars. asset: patrimoni fined assets