Glossary A B WORD DEFINITION TRANSLATION air/sea waybill shipping document that accompanies goods travelling by air/sea lettera di vettura aerea/marittima account balance amount of money someone has in a bank account saldo di conto bancario acquisition the process of getting something acquisizione ad/advert/advertisement a picture, short film, song, etc. that tries to persuade people to buy a product or service annuncio pubblicitario advertising the business of trying to persuade people to buy products or services pubblicità advertising agency company that produces advertisements agenzia pubblicitaria advertising campaign organised course of action to promote a product or service campagnia pubblicitaria advertising media various media channels through which advertising is done canale pubblicitario advising bank bank that advises the intended beneficiary of a letter of credit that he has received the letter of credit banca consulente agent person who looks after someone else s business affairs or does business on their behalf agente AIDA abbreviation for Attention, Interest, Desire, Action, a process used to sell a product or service AIDA air consignment note shipping document for goods that travel by air lettera di vettura aerea anti-dumping duty taxes imposed on imported goods sold for less than production cost dazi anti-dumping applicant a person who applies for or requests something candidato arbitration the process of solving an argument between people arbitrato arbitrator person chosen to decide a dispute or settle differences arbitro ask price the lowest price a prospective seller is willing to accept prezzo di offerta assets the total resources of a person or business beni, attivo available market people who are both willing and capable of buying a particular product or service mercato disponibile backsourcing balance of payment (BOP) re-internalizzazione bilancia dei pagamenti basket of goods and services when functions that were outsourced are brought back into an organisation sum of all economic transactions between one country and its trading partners around the world difference between the total value of visible exports and visible imports statement that shows the value of a company s assets and its debts method of transferring money by instructing a bank to directly transfer funds from one bank account selection of products chosen as representative of consumers primary needs bid price the highest price that a prospective buyer is willing to pay prezzo di offerta bidding company company that owns enough shares in another company to take it over compagnia offerente bill request for payment of money owed, or the piece of paper on which it is written conto bill of exchange (B/E) written unconditioned order of payment cambiale/tratta bill of lading (B/L) written receipt given by a carrier for goods accepted for transportation polizza di accompagnamento billboards very large board on which advertisements are shown, especially at the side of a road cartellone pubblicitario blockchain continuously growing list of records (blocks) which are linked and secured using cryptography blockchain blue chips top companies listed on an exchange market azione industriale di prim ordine Board of Directors the group of people who shareholders choose to manage a company consiglio di amministrazione bond debt instrument created for the purpose of raising capital obbligazione branch a division that belongs to a large business organisation filiale brand type of product made by a particular company marca to breach to break or act contrary to an agreement, a law, a promise infrangere break-even point when the costs and the revenues are exactly the same so that the business makes neither a profit nor a loss punto di pareggio brick-and-click company company that uses both shops and the Internet to sell products brick-and-click company balance of trade (BOT) balance sheet bank transfer bilancia commerciale bilancio bonifico blockchain