Unit 8 communication Consulting magazines Useful magazines for salon owners and salon workers Useful magazines for the clients Magazines to take inspiration from (new trends, fashion, Magazines to entertain clients during the service (gossip, make-up, events) newspapers, travelling, tattoos, etc ) Magazines to learn new styling techniques Magazines/catalogues to consult and order or book Magazines to help clients choosing a look (pictures of styles) products, equipment and training Magazines/catalogues about salon furniture 12 8.3 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 13 Listen to an interview with the editor of the worldwide professional hairdressing magazine Estetica and underline the right option. Estetica Magazine was first produced in Italy / England / Japan The Esav publishing house was founded in 1958 / 1962 / 1946 The magazine was launched in the Middle East in the 90s / 60s / 80s In 1977, the first Italian-American / Italian-Spanish / Italian-English international edition was launched Today Estetica is distributed in over 16 / 60 / 66 countries Edizioni Esav produces 3 / 2 / 8 other magazines Allure is about hairtrends / fashion / perfumery and cosmetics Zefiro focuses on hair industry / perfumery / cosmetics Estetica Design is dedicated to fashion / hairdresser products news / wellness spas and salons Estetica Design is a monthly / weekly / biannual magazine PAIR WORK. Practise the dialogues following the prompts. 1. Welcome the client, say that the stylist is late and offer some magazines to read in the waiting room The client accepts and asks for a newspaper because this morning she was in a hurry and couldn t buy it 2. The client is not sure about the cut and the colour she wants The stylist offers to show her some magazines with photos to get some inspiration 3. The owner of a salon asks an apprentice to look for some magazines about salon furniture because he wants 82 to open another salon in the city centre The apprentice says she s going to surf the net to find some titles of suitable magazines 4. The senior stylist of the salon asks the receptionist to order some products but he s not sure about the prices The receptionist answers she will consult the magazine site on the Internet immediately 5. The supervisor of a salon suggests a trainee to look for a colour training course The trainee says she will consult the last training magazine