Giorgia Canazza

Patrizia Gorgerino

Coletto Silvia

L’argomento
 On Hair è rivolto agli studenti iscritti ai percorsi di istruzione e formazione professionale e ai percorsi di qualifica e diploma professionale nel settore dei servizi, indirizzo di Acconciatura, e, più in generale, a chi opera nel settore, in quanto finalizzato all’acquisizione di competenze linguistiche specifiche del settore.
 
 Grazie alla ricchezza del materiale proposto, On Hair – concepito per promuovere un apprendimento attivo basato sui contenuti (contentbased learning) – offre la possibilità di scegliere gli argomenti sia in base ai programmi delle materie di indirizzo, sia in base al livello di competenza linguistica degli studenti.
 
 I brani, autentici o appositamente pensati per il profilo di apprendente a cui il corso è indirizzato, sono tratti da fonti diverse: giornali e riviste, libri e manuali, materiale promozionale e siti web.
 
 La struttura dell’opera
 Il testo si articola in 4 sezioni:
 
 1. Student’s book – 13 unità organizzate intorno ad un unico nucleo tematico e con la seguente struttura: <ul><li>Vocabulary: lessico specifico dell’unità corredato da immagini ed esercizi e con la traduzione dei termini.
</li><li>Skills: brani riguardanti aspetti specifici della professione corredati di glossario, seguiti da attività di comprensione, scrittura, ascolto e dialoghi.
</li><li>Communication: attività di Listening, Speaking, Writing, Role play, Real-life task legate alla fraseologia di carattere professionale proposta.
</li></ul>2. Vocabulary bank – sezione di riferimento lessicale con termini specifici del settore divisi per categorie logiche e per unità.
 
 3. Workbook – eserciziario, per consolidare i contenuti e la lingua appresi nel corso, diviso nelle sezioni di Vocabulary, Skills, Communication e Translation.
 
 4. Grammar – ampia sezione che riprende tutta la grammatica di livello A2/B1 con schemi semplici ma completi e che la consolida e potenzia con numerosi esercizi in contesto. Materiali integrativi
 • TEACHER’S BOOK. Programmazione didattica per modulo, audioscripts delle attività di ascolto, soluzioni degli esercizi a risposta chiusa e suggerimenti per la correzione di quelli a risposta aperta, note didattiche, prove di verifica formativa per ogni Unità per accertare le competenze acquisite.
 
 • ONLINE RESOURCES. Video e file audio formato mp3 con la registrazione delle attività di ascolto, corredati da attività di comprensione, attività ludiche per favorire l’apprendimento linguistico, attività di real life per simulare situazioni lavorative quotidiane, prove di verifica formativa per ogni Unità per accertare le competenze acquisite in formato editabile.

Unit 1 - The salon

Vocabulary

Skills

Communication

Unit 2 - Staff

Unit 3 - Hair

Unit 4 - Shampooing

Unit 5 - Colouring

Unit 6 - Perming and straightening

Unit 7 - Cutting

Unit 8 - Blow-drying and finishing

Unit 9 - Hair care

Unit 10 - Hair extensions

Unit 11 - Styles

Unit 12 - Some beauty extras

Unit 13 - Barbering

Vocabulary bank

Workbook

Workbook • Unit 1

Workbook • Unit 2

Workbook • Unit 3

Workbook • Unit 4

Workbook • Unit 5

Workbook • Unit 6

Workbook • Unit 7

Workbook • Unit 8

Workbook • Unit 9

Workbook • Unit 10

Workbook • Unit 11

Workbook • Unit 12

Workbook • Unit 13

Grammar

Part 1

Part 2

Part 3

Part 4

Part 5

Part 6

Unit 9 communication Selling products Adjectives promoting hair products amazing   astonishing   attractive   brand-new   convenient   dazzling   durable   effective   excellent   exceptional   free   guaranteed   hardwearing   incredible   innovative   instant   latest   long-lasting   marvellous   new   proven/tried and tested   remarkable   revolutionary   safe   sensational   spa-quality   wonderful Expressions promoting sales of hair products buy one, get one free   everything included   everything you need   flash sale   last chance   limited-time offer   real results   the secret to success   100% money-back guarantee Client Stylist/receptionist   What hair care product would you suggest                                           11 for my kind of hair? How does this product work? How much is it?/ How much does it cost? It s too expensive  Is there a discount? Are there any products on sale/offer? Is there a package launch offer? Is it a promotion? Can I pay by credit card?/Do you accept credit cards? Before listening to  Pillars of a Successful Salon Retail Strategy , match these words you will hear to their translation. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 90 I would suggest /I advise  Why don t you have a look at our high-quality products? This product is very good for your type of hair, it  This product has just arrived and  Would you be interested in our special package offer? It s /It costs  Let me check the price. It s a little expensive, but it really is worth it! I m sorry, there are no discounts on these products. Yes, this   is 20% off. Yes, conditioner and shampoo are £30 all together. Here s your change. Sure, we accept any card. Reliable Retail Manufacturer Purpose A good fit Elsewhere Purchase To restock To run out of Eye-catching Wrapped Ad a. Accattivante b. Acquisto c. Adatto d. Affidabile e. Altrove f. Annuncio pubblicitario g. Confezionato h. Esaurire, terminare i. Produttore j. Rifornire k. Scopo l. Vendita al dettaglio 

HAIR CARE 12 9.2 communication Order the following rules according to the text. Educate your clients to appreciate the benefits of your products also from an eco-conscious perspective. Educate yourself on your products and choose products you personally believe in. Give your clients the opportunity to test and try new products and offer them creative promotions. Know what your clients purchased in the past. Learn how to effectively sell retail products to enhance your success and your career. Make the most of your consultation to fully understand your clients  wants, needs and lifestyle. Optimise your product display and give your clients tastefully packaged complimentary gifts. Save information about prices till last. Tell your clients they are investing their money in exclusive high-quality salon products. Use the retail product while treating your clients, explain what you are using and why. PAIR WORK. Practise the dialogues following the prompts. 13 1.   The client asks if there are any products on offer. The receptionist answers that this month there are some hair care treatments with 20% off.   The client asks the stylist to suggest a good product for her hair. The stylist offers his consultation.   The client decides on a conditioner and asks the receptionist its price. The receptionist checks the price (with the 20% discount). The client decides not to buy it because it s too expensive. 2.   The client asks for a price reduction: she wants to buy a wax. The trainee answers she can t give a discount but that there s the 2 x 1 offer.   The client doesn t need two waxes, but she has to buy a present for a friend of hers who suffers from hair loss. She asks the cost of the anti-hair loss package promotion offer. The receptionist answers it s £56. The client decides to buy and wants to pay by credit card. Read these two advertisements and enrich them with promotional words and expressions. 14 1. 15 Treat Mum to healthier hair OVER 60% savings! Limited edition Mother s Day collection ONLY $49.95! 2. Buy any three hair products and you will receive our Signature Hairspray FREE ($22,00 value!) PAIR WORK. Next month is the first day of summer and your boss has asked you to think about how to create the perfect display of summer hair care products to attract your clients. Create a small poster to visualise and summarise your ideas including the following information.   Where to put the display inside the salon and how to organise it (colours, pictures, information, etc.)   What products to include in the package promotions (quantity, cost, name for each package, etc.)   What gadgets to give with the products (use, promotion, cost, etc.). 91 

Corso "On Hair" per professionisti dell'acconciatura: approccio attivo, vocabolario settoriale e risorse online integrate.

On Hair

English for Hairdressers

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