Unit 1 skillS Beauty salons A ccording to recent statistics, the UK beauty industry is worth £17 billion and employs over a million workers in the tertiary sector. Beauty therapists are the professionals whose occupation is to make clients enjoy the experience of receiving a treatment. They can run their own business, work for a big salon, for a franchising chain or in beauty centres on cruise ships. The plan, the lights and colours in a salon are important to set the right mood, however there are usually three main working areas in a salon plan: 1. the reception area is a client s first and final impression of the business. Clients observe and remember the quality of this service, so it is important to show the reception at its best; 2. the treatment area is the place where therapists give their treatments; 3. the retail area is also important, because it is a simple way to increase profit with little extra time and effort. 3 at its best: al meglio to be worth: valere chain: catena cruise ship: nave da crociera to increase: aumentare plan: struttura referral: raccomandazione to run a business: gestire un attività commerciale to run out of: esaurire savvy: furbo, scaltro to set the right mood: creare la giusta atmosfera Read this article about promoting your salon and say if the sentences are true or false. Running out of ideas to market your salon? Here are 10 successful tips. 1. 2. 3. 4. 5. Create a profitable front desk. Train your staff to re-book clients for their next session. Set up a selfie station with your salon s hashtag, so clients can post it. Use exclusive products only for salons. Clients will come back again! Develop a life time connection relationship with the client: your guests will recommend your services! Be price savvy: too cheap or too expensive is not a good idea. Offer a 20% discount for friends and family. 6. 7. 8. 9. 10. Offer a contest and award the customer who sends the most referrals your way. Offer extra services: ask your guest if they want to try an extra treatment, in addition to the service they already booked. Hold a super sale (once or twice a year) where your clients buy products and services for 30% off! A great way to attract clients! Display testimonials: photos or pictures of satisfied clients can be put up in your salon. Offer a higher level of treatment: a scalp massage can upgrade basic services. T 1. 2. 3. 4. 5. 6. 7. 4 12 1.1 F The salon staff must take selfies with their clients. Satisfied clients will send new clients to the salon. 20% discount is for everyone. Additional services can make a profit. Price reductions in super sales are offered all year long. Testimonials improve the image of the salon. Scalp massage is an example of an additional service. Listen to a salon manager showing the salon to a new beautician. Decide if the sentences refer to the reception, treatment or retail area. 1. ...................................................................... 4. ...................................................................... 7. ...................................................................... 2. ...................................................................... 5. ...................................................................... 8. ...................................................................... 3. ...................................................................... 6. ...................................................................... 9. ......................................................................