Paola Briano

Patrizia Gorgerino

Silvia Coletto

L’argomento
 On Beauty è rivolto agli studenti iscritti ai percorsi di istruzione e formazione professionale e ai percorsi di qualifica e diploma professionale nel settore dei servizi, indirizzo di Estetica, e, più in generale, a chi opera nel settore, in quanto finalizzato all’acquisizione di competenze linguistiche specifiche del settore.
 
 Grazie alla ricchezza del materiale proposto, On Beauty – concepito per promuovere un apprendimento attivo basato sui contenuti (contentbased learning) – offre la possibilità di scegliere gli argomenti sia in base ai programmi delle materie di indirizzo, sia in base al livello di competenza linguistica degli studenti.
 
 I brani, autentici o appositamente pensati per il profilo di apprendente a cui il corso è indirizzato, sono tratti da fonti diverse: giornali e riviste, libri e manuali, materiale promozionale e siti web.
 
 La struttura dell’opera
 Il testo si articola in 4 sezioni:
 1. Student’s book – 13 unità organizzate intorno ad un unico nucleo tematico e con la seguente struttura:
 • Vocabulary: lessico specifico dell’unità corredato da immagini ed esercizi e con la traduzione dei termini.
 • Skills: brani riguardanti aspetti specifici della professione corredati di glossario, seguiti da attività di comprensione, scrittura, ascolto e dialoghi.
 • Communication: attività di Listening, Speaking, Writing, Role play, Real-life task legate alla fraseologia di carattere professionale proposta.
 
 2. Vocabulary bank – sezione di riferimento lessicale con termini specifici del settore divisi per categorie logiche e per unità.
 
 3. Workbook – eserciziario, per consolidare i contenuti e la lingua appresi nel corso, diviso nelle sezioni di Vocabulary, Skills, Communication e Translation.
 
 4. Grammar – ampia sezione che riprende tutta la grammatica di livello A2/B1 con schemi semplici ma completi e che la consolida e potenzia con numerosi esercizi in contesto.

Index

Unit 1 - The salon

Vocabulary

Skills

Communication

Unit 2 - Staff

Unit 3 - The skin

Unit 4 - Facial care

Unit 5 - Make-up

Unit 6 - The Body

Unit 7 - Body treatments

Unit 8 - Before a mani-pedi

Unit 9 - Manicure and pedicure

Unit 10 - Body hair

Unit 11 - Body hair removal

Unit 12 - Lash and brow

Unit 13 - Quick hairdos

Vocabulary bank

Workbook

Workbook • Unit 1

Workbook • Unit 2

Workbook • Unit 3

Workbook • Unit 4

Workbook • Unit 5

Workbook • Unit 6

Workbook • Unit 7

Workbook • Unit 8

Workbook • Unit 9

Workbook • Unit 10

Workbook • Unit 11

Workbook • Unit 12

Workbook • Unit 13

Grammar

Part 1

Part 2

Part 3

Part 4

Part 5

Part 6

Unit 9 communication Selling products Words promoting beauty products amazing   astonishing   attractive   brand-new   convenient   dazzling   durable   effective   excellent   exceptional   free   guaranteed   hardwearing   incredible   innovative   instant   latest   long-lasting   marvellous   new   proven/tried and tested   remarkable   revolutionary   safe   sensational   spa-quality   wonderful Expressions promoting sales of beauty products buy one, get two   everything included   everything you need   flash sale, last chance   limited-time offer   real results   the secret to success   100% money-back guarantee Client Beautician/Receptionist                                                 What   care product would you suggest for my ? What s the function of that product? How much is it?/ How much does it cost? It s too expensive  Is there any discount, please? Are there any products on sale/offer? Is there a package launch offer? Is it a promotion? Can I pay by credit card?/Do you accept credit cards? I would suggest /I advise  Why don t you have a look at our high-quality products? This product is really good for you, it  This product has just arrived and  You are going to love this product, it makes you feel   A very small quantity is all you need to maintain  Would you be interested in our special package offer? It s /It costs  Let me check the price. It s a little expensive, but it s really worth it! I m sorry, there are no discounts on these products. Yes, this   is 20% off. Yes, these two products are    all together. Here s your change. Sure, we accept any card. 13 Before listening to  Pillars of a Successful Salon Retail Strategy , match these words you will hear to their translation. 94 1. Reliable a. Accattivante 2. Retail b. Acquisto 3. Manufacturer c. Adatto 4. Purpose d. Affidabile 5. A good fit e. Altrove 6. Elsewhere f. Annuncio pubblicitario 7. Purchase g. Confezionato 8. To replenish h. Esaurire, terminare 9. To run out of i. Produttore 10. Eye-catching j. Rifornire 11. Wrapped k. Scopo 12. Ad l. Vendita al dettaglio 

MANICURE AND PEDICURE 14 9.3 Listen to the text and correct the given sentences. 1. Learn how to effectively sell retail products to worsen your success and your career. 2. Educate yourself on your products and reject products you personally believe in. 3. Make the most of your consultation in order to fully ignore your clients  wants, needs and lifestyle. 4. Do without your retail product while treating your clients, explain what you are using and why. 5. Tell your clients they are wasting their money in exclusive high-quality salon products. 15 communication PAIR WORK. Imagine two dialogues between a beautician introducing the special offers at her salon and a client. Talk about product benefits, retail and promotional prices and payment systems. 6. Know what your clients sold in the past. 7. Educate your clients to devalue the benefits of your products also from an eco-conscious perspective. 8. Optimise your product display and give your clients tastelessly packaged complimentary gifts. 9. First of all, give information about prices. 10. Refuse your clients the opportunity to test and try new products and come up with creative promotions. SALON SPECIAL OFFERS OF THE WEEK AVANI Timeless Mineral Eye Cream - Retail price:   60.00 Promotional price:   24.95 AVANI Mineral Enriched Moisturizing Cream (Normal to Dry) - Retail price:   59,99 Promotional price:   22.95 INTENSIVE SPA PERFECTION 16 Read these two advertisements and enrich them with promotional words and expressions. 1. Treat Mum to healthier skin OVER 60% savings! Limited edition Mother s Day collection ONLY $49.95! 2. Buy any three beauty products and you will receive our Body Lotion FREE ($22,00 value!) 17 Essential Purifying Mud Mask - Retail price:   80.00 Promotional price:   19.95 INTENSIVE SPA NOSTALGIA Moisturising Body Butter - Retail price:   50.00 Promotional price:   19.95 INTENSIVE SPA PERFECTION AGE DEFYING NIGHT CREAM - Retail price:   60.00 Promotional price:   49.90 INTENSIVE SPA PERFECTION Mineral Hand Cream - Retail price:   25.00 Promotional price:   12.95 PAIR WORK. Next month is the first day of summer and your boss has asked you to think about how to create the perfect display of summer skin care products to attract your clients. Create a small chart to visualise and summarise your ideas and include the following information.   Where to put the display inside the salon and how to organise it (colours, pictures, information, etc.)   The products to include in the different package promotions (how many, what cost, what name for each package, etc.)   The gadgets to give away with the products (use, promotion, cost, etc.) 95 

Manuale di inglese per estetiste, con lessico, esercizi e grammatica per apprendere competenze linguistiche specifiche del settore.

On Beauty

English for Beauticians

Flowbooks è una piattaforma di distribuzione dedicata al mondo della scuola e dell'università.  Con questa piattaforma di distribuzione, il team di sviluppo Flowbooks  si impegna a soddisfare le esigenze degli utenti digitali, rendendo l'utilizzo accessibile e piacevole.  Entra nella tua area di interesse!

Edisco è una Casa editrice indipendente che opera prevalentemente nel settore educativo.

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