UN IT Advertising 7 B1+ READING ADVERT ANALYSIS Understanding structure and purpose 1 There are three gaps in the passage below about music in advertising. Choose from the four sentences given which is the correct one for each gap. There is an extra one. Some of the following clues may help you find the correct sentence. Choose the appropriate reasons and write them beside each sentence. names and pronouns contradictory words words that express cause and effect verb tenses words that express a timeline If you think of all the commercials you have watched in your lifetime, are there any that have stuck in your mind, that you really like or dislike? 1. Was there a catchy, new song playing or an old classic? Which instruments were being used: piano and violins or drums and electric guitars? 2. The right balance between song, target group and product can boost sales and the popularity a. Different genres of music appeal to different people. b. Now try to remember the music of these ads. of the advertised product. On the contrary, it can also have a negative effect on the viewers and in the worst case, lead to people disliking the product without really knowing it. Music helps addressing the different target audiences of the product. 3. Tempo, time changes and pitches are also important in influencing consumer perception. c. It needs to have a catchy, memorable tune. d. Music in advertising has a great effect on the people who watch them. 71 UNIT 7 B1+