2 Below is an article on some new advertising campaigns. Six sentences have been removed. Choose the most suitable sentence from the list, A-G. There is an extra one that is not required. This was undoubtedly the year consumers hit back against plastic waste, with the anti-plastic movement thrown into the spotlight thanks to David Attenborough s BBC documentary, Blue Planet II. 1. Some 44% of consumers say they have recently become more concerned about single-use plastics and another 70% plan to change their behaviour in some way in response. The urgency to help spark change is so strong that brands big and small have been scrambling to help join the fight against the war on waste and take advantage of the opportunity. Adidas created Earth Day football shirts made from upcycled plastic ocean waste, which were worn by all 23 of the US s Major League Soccer (MLS) teams during Earth Day weekend in April. 2. It promises the equivalent of 100% of its packaging will be collected and recycled by 2030. And Evian gave itself the target of a 100% circular approach to plastic use by 2025. a. At the same time as this sporting initiative, Halo, a coffee company specialising in compostable coffee pods, is trying to educate consumers about the complex recycling process. b. One brand that has gone a little further than all these others, is LADbible. c. With the help of AMV BBDO, it created everything from an official flag and a currency called debris to passports made from recycled material for the new nation. LISTENING A host of new or smaller brands have also joined the fight, including reusable bottle brands such as S well and Chilli s. The big name, Coca-Cola, meanwhile, launched its first new strategy, World Against Waste 3. 4. The social media and entertainment company s social responsibility campaign Trash Isles rallied people to take action against the growing plastic problem by declaring a mass of waste the size of France a country, in order get it recognised and cleaned. To be recognised as a country, the Trash Isles needed citizens, but that didn t stop LADbible. 5. It then launched a three-month campaign to get people behind the cause 6. As the backlash against plastic intensifies, the market for alternatives will only grow. Adapted from: https://www.marketweek.com/the-bestcamapigns-of-2018-part-1 d. This helped it win the PR and Brand Storytelling Award at the Marketing Week Masters. e. Not everyone has been willing to do this. f. It has the support of dairy brand The Collective Dairy and plant-based bottle brand Eco for Life as well as the smaller brands. g. Consumers perceptions of single-use plastics shifted as a result of its viewing. RADIO ADVERT Understanding genre and function 3 WB7.1 You will hear five different radio adverts. For each question choose the best answer. 1. Listen to the radio advert. What are the tickets for? a. The Symphony Orchestra. b. A ballet. c. A Christmas dancing party. 2. You will hear a radio advert from Valley View Automotive. What is the purpose of the advert? a. To launch a new type of SUV on the market. b. To offer a test drive for half the normal price. c. To sell a lot of SUVs for half price. 3. Listen to an advert from an Internet service provider. What type of advert is it? a. A pioneering advert for a new type of service. B1+ UNIT 7 b. A competitive advert only saying that their service is the fastest. c. A comparative advert which openly criticises another Internet service provider. 4. Listen to a radio advert for Lumley s Learning Centre. What type of service do they offer? a. Courses for certified teachers. b. Evening and Saturday courses. c. One-to-one courses for children who are afraid of school. 5. Listen to the advert for Suki s Tea Room. What do they offer? a. The opportunity to take part in a tea ceremony. b. Tea and traditional Japanese kimonos. c. Tea and books on Japanese tea ceremonies. 72