AUDIO ADVERT SPEAKING Persuading 4 Below are six things you must think about before you create a successful audio ad. Complete them. Only the first letter is given. 1. M _ _ _ _ _ _ _ _ C _ _ _ _ P _ _ _ _ _ 2. M _ _ _ _ 3. E _ _ _ _ _ _ _ 4. T _ _ _ 5. T _ _ _ _ _ A _ _ _ _ _ _ _ 6. V _ _ _ _ 5 What really sells your product is an easy-to-remember name or a few words and a catchy tune which people won t forget. Here are some products. Match them to their names or catch phrases and try saying them. 1. Floor cleaner 2. Phone provider 3. Skin cream 4. High tech company 5. A new ice-cream a. Silky Soft b. Sparkle n Shine c. Igloo-Ice d. Life-long Link e. Information Driven You also need the right kind of voice for your audio ad. Which of the following voices would you choose for each product? Write it in the box next to the product s name. A. Friendly, teenage male voice B. Silvery, light, pleasant female voice (not elderly) C. Clear, powerful mature male voice D. Soft, musical, singsong mature female voice E. High-pitched, cheerful child s voice (male or female) 6 Below are the different steps to creating an audio ad, but the examples of each have been mixed up. Match each example to its appropriate step. The product is a vitamin supplement. 1. Product name 2. Music 3. Strong word 4. Customers need 5. Emotions to arouse 6. Offer to solve problem 7. List benefits 8. Offer incentive 9. Action 10. Remind a. To feel well b. Buy while offer lasts c. Gives energy for work and play d. 2 for 1 e. Try f. Fit as a fiddle with Fighting Fit g. Well-being h. Fighting Fit i. Prevents fatigue and lack of energy j. What a Feeling, by Irene Cara 7 You are taking part in a competition to find the best audio ad for an electric car and hope to win one. Create your own ad, following the structure below. Product name Music Strong word before it to catch attention Customers need Emotions to arouse Offer to solve the problem List the benefits Offer an incentive Action Remind 73 UNIT 7 B1+