WRITING SLOGAN Using catchy language 8 The best-known products are famous for their slogans. Match the techniques below with their slogan and then say what product you think they are advertising. 1. Repetition or rhyme a. Reach your Goal 2. Contrasting language b. Try your Trust on us 3. Appeal to emotions c. Follow the Sun 4. Appeal to ambitions d. Yes, we Can 5. Bold, strong language e. The Smaller the Greater 6. Catchy phrases f. 7. Puns g. Go Get Glamour Crack a Quick Kick 9 Write slogans for the following products, using the above techniques. 1. Unisex shampoo 2. A campaign for recycling 3. A waterproof watch 4. A g.p.s. system 5. A travel company VIDEO TV ADVERT Identifying strategies 10 Watch the video and complete the table. https://www.youtube.com/watch?v=huYSgO2S70I Type of product: Brand name: Protagonists: Summary of the story: Music or dialogue: Slogan: Maslow s needs: Lines of appeal: B1+ UNIT 7 74