13 Complete the sentences with the appropriate given verbs. encourage denied persuaded promised offered apologised 1. Simon to help us with the new slogan since he has a degree in marketing and advertising. 2. The subcontractor for not putting up the billboards according to the terms, but they have a penalty to pay now. 3. Some ads just customers to test the product and see for themselves. 4. Mary strongly copying the jingle for the commercial. She said it was her own. 5. The arrival of Ronaldo at Juventus many fans to buy a lot of merchandise. 6. Their radio ad to give away so many vouchers that it can t be a fake one. 14 Report these statements using the prompts. 1. Pete to Josh: What would you have done if they hadn t liked your catch phrase? 4. Advertising manager: Our pay-per-click strategy paid off last year, but we need to work more on other options as well. Pete The advertising manager 2. Ms Roberts to sponsor: If you continue supporting our show this year, we ll guarantee you more visibility. 5. Sal to Julie: Do we have any news about which advertising channel worked best last season? Ms Roberts Sal 3. Jenny to class: I really can t stand ads which use stupidity. The one we watched yesterday was such an example! 6. Marcus s mum to him: This new ad is suberb! It has even persuaded you to study more! Keep on watching it! Jenny Marcus s mum VOCABULARY WORD FORMATION Adjectives and adverbs 15 Make adjectives or adverbs from the following nouns and adjectives. Use your dictionary if necessary. 1. Enormous 6. Surprise 2. Appeal 7. Deserving 3. Commercial 8. Magic 4. Trust 9. Emotion 5. Glamour 10. Success B1+ UNIT 7 76