3.1 THE BASICS

TYPEFACE

What is layout?

Layout deals with the positioning of visual elements so as to attain well-identified communication goals related to a brand's image and style, so it has a crucial role in graphic design. Its success relies upon the arrangement of objects, text and pictures, their proportion, their consistency, their emphasis, their sequence and their relationship with each other.

What is a typeface?

A typeface is a set of characters of the same design, and it includes:

  • letters
  • numbers
  • punctuation marks
  • symbols.

It must also consider all possible variations (fonts): 1

  • extra bold
  • bold
  • regular
  • light
  • italics.

Some of the most popular typefaces are Arial, Helvetica, and Times, but, thanks to digital graphics and web 2.0, there are thousands of different typefaces available, with new ones being developed constantly for every possible reason in order to customise experiences as much as possible.


DO

1 What is the difference between typeface and font?