3.1 THE BASICS TYPEFACE What is layout? Layout deals with the positioning of visual elements so as to well-identified communication goals related to a brand's image and style, so it has a crucial role in graphic design. Its success upon the arrangement of objects, text and pictures, their proportion, their consistency, their emphasis, their sequence and their relationship with each other. attain relies What is a typeface? A is a set of characters of the same design, and it includes: typeface letters numbers punctuation marks symbols. It must also consider all possible variations ( ): fonts 1 extra bold bold regular light italics. Some of the most popular typefaces are Arial, Helvetica, and Times, but, thanks to digital graphics and web 2.0, there are thousands of different typefaces available, with new ones being developed constantly for every possible reason in order to customise experiences as much as possible. DO What is the difference between typeface and font? 1 Classification and uses Types can be thus classified: , which include a or decorative design at the top or bottom of each character. They evolved from Roman characters engraved on tombs, and are mostly used for headlines, including titles and logos; they are elegant and legible. serif stroke 1 , which do not have any serif. They are simple and linear and mainly used for advertising projects, children’s books and body copy; they are easily readable and have a high resolution. sans serif , which look like and calligraphic lettering styles and can be connected, half-connected or unconnected. They are perfect for invitations, greeting cards, headlines or very short, expressive texts. script handwritten , which have characters that occupy the same . They were not invented for their beauty, but to the mechanical necessities of typewriters. monospaced width suit 2 , which are designed for large-sized . They and are used to attract the readers into the body text, to create a mood or feeling, or to announce important information. display headings stand out MORE Legibility is about how easy it is to distinguish individual elements such as letters; readability is the ease with which a text can be read. 1 MORE They take up more horizontal space and there are fewer words per page, they are the most distinguishable by optical character recognition (OCR) software. 2