3.2 PAPER LAYOUT ON PAPER Definition Page layout refers to the aesthetic process of arranging text, images, and other objects on a page to produce documents able to the readers’ attention or to pass on information in the easiest and clearest possible way. It is the term used to describe how each page will appear when printed. Page layout techniques are used to the appearance of any type of publication to its main goal: informative, marketing, promotional and for business or entertainment purposes. 1 eye-catching grab tailor MORE 1 The term was used to define paper arrangement, but currently it is used to describe the layout of web pages as well. Types Types of graphic layout are: , which refers to a layout with squared, landscape or portrait forms in parallel lines; Mondrian layout 2 , which refers to the irregular composition of its elements; Circus layout , which is divided into different sections with the same regular shape; Multi-panel layout , which uses an illustration or photographic technique and emphasis through shadow; Silhouette layout , used mainly for headlines, which focuses on font sizes; Big-type layout , which focuses on the arrangement of letters to create the impression of a story. Alphabet-inspired layout MORE 2 Piet Mondrian (1872-1944) was a Dutch painter, pioneer of 20th century abstract art. The basics of page layout There are some fundamental elements to take into account when designing the layout of a page: , which helps the reader to the informational structure of the page; Visual hierarchy deduce , which the trail that readers’ eyes tend to follow as they the page and the position of focal points; Visual flow deals with scan 1 , which consists in the combination of elements on a page according to their ; Grouping relatedness , which is used to associate things with one another to their similarity. Alignment emphasise 3 In any case, all layouts start from the graphic grid: a subdivision of the workspace through vertical and horizontal lines aimed at organising the spaces and delimiting the elements that will make up a project. DO 1 What exactly are focal points? MORE 3 The theory behind grouping and alignment was developed early in the 20th century by the Gestalt groups and their psychological theories.