Unit 4.1 • TThe basics of advertising
- What is advertising?
- Consumerism and the consumer society
- Advertising categories and ethics
- Advertising agencies and advertising campaigns
- Preparing an advertising campaign
- Great ad campaigns
Unit 4.2 • Features of advertising
- The language of advertising
- Colour, images, music and art in advertising
- Effectiveness and feedback
- Analysis of a printed ad
- Analysis of a video commercial
- Great adverts
