LIFE SKILLS THINKING OUT CREATIVE ADS 5 GROUP WORK Create a Public Service printed advertisement as a display ad to be printed in a magazine or newspaper, containing a rhetorical figure or a work of art of your own choice and aiming at promoting social welfare or healthy living. Some suggestions: define what elements (headline, payoff, copy, visual) will be present in the format; choose the specific channel on the basis of its target; define the strategy by identifying the USP to summarise in the claim and choosing the most effective message and visuals; specify the marketing strategy choosing from ATL, BTL or TTL. 6 GROUP WORK Prepare a digital advert on an item of fashion to be displayed on the Internet, in particular on social media. Some suggestions: define the market by determining what type of customer will most likely read the ad; define the strategy by identifying the USP to summarise in the claim and choosing the most effective message and visuals; choose two different appropriate social media channels and adapt the ad for each one. 7 GROUP WORK Prepare a 1-minute video commercial against water wastage to be distributed globally. Be prepared to give a reason for every choice you make. Some suggestions: remember to use the three main elements: image, music and words; remember the various elements to take into consideration (language, setting, key concept and); define the media channel it will be broadcast on, the time slot and target audience; draw a well-detailed storyboard with the main characters, the plot and the techniques to be used; do not forget the music: will it be modern, popular or a jingle?; create a simple yet effective claim with an appropriate Call to Action; check if the mood fits the commercial.