CLIP FILM: WHAT WOMEN WANT Nancy Meyers DIRECTOR: 2000 RELEASE DATE: Paramount Pictures, Icon Entertainment International, Wind Dancer Productions PRODUCTION: Mel Gibson (Nick Marshall), Helen Hunt (Darcy McGuire), Marisa Tomei (Lola), Ashley Johnson (Alex Marshall) CAST: SYNOPSIS Nick Marshall, a Chicago advertising executive, strongly believes in himself. He is expecting a big promotion at the advertising firm where he works, but instead, his manager announces that he is hiring Darcy McGuire as the new Ad Executive to the firm’s appeal to women. Darcy tasks the staff, including Nick, to develop advertising ideas for a series of feminine products she distributes at the staff meeting and Nick, drunk, while testing a few items at home, falls into his bathtub while holding an electric , giving himself an electric shock and is knocked unconscious. The next morning Nick to discover he has a new gift: he can read women’s minds and hear women’s thoughts. So, he starts to Darcy’s best ideas: it is a dirty , but he is ambitious and . At first horrified, Nick realizes that there are some real advantages to being the only man in the world who knows what women really think. He uses his ability to manipulate women, including Darcy and a pretty coffee shop waitress. But it that women do not think about Nick the way that he thought they did, and he is forced to think about himself in a new way. Nick cannot avoid seeing all his mistakes, and starts correcting them. He falls in love with Darcy and also succeeds in recuperating the relationship with his 15-year-old daughter. broaden hairdryer awakens steal trick shameless turns out GLOSSARY to awaken: risvegliarsi to broaden: ampliare hairdryer: asciugacapelli shameless: senza vergogna to steal: rubare trick: trucco to turn out: scoprire BEFORE WATCHING 9 Read this short text about what an Advertising Executive does and fill in the blanks with the given words. department • message • conferences • budgets • fulfilled • concepts • communication • agency • competitive • brainstorming The Advertising Executive supervises the production of an ad and develops plans to increase sales for their clients’ businesses. The Advertising Executive is the contact between the .......................................... and the clients. Even if they do not actually write anything, they are responsible for deciding the core .......................................... of a campaign. Her/his key responsibility is to make certain that the needs of clients are being .......................................... within the limits of their ........................................... It is necessary to know their business from the inside out. The AE closely works with the creative ...................................., reviewing copy and design material, including .......................................... for TV commercials, newspaper ads, and billboards, and spending a lot of time in the boardroom, meeting with clients or ....................................... concepts with co-workers. The AE must have excellent .......................................... skills, either with old clients or to ask for new business by making sales calls, hosting dinners, or holding business ........................................... It’s a demanding and .......................................... job, but it is also very rewarding and exciting. campaign 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.