Nadia Sanità

Antonio Saraceno

Donatella Bottero

L'argomento
 Images &amp; Messages N.E. è un testo rivolto in particolare agli studenti dei corsi con indirizzo Grafica, Design, Comunicazione visiva e pubblicitaria, e, più in generale, a coloro che hanno l’esigenza di utilizzare la lingua inglese come strumento di studio e/o di lavoro in questi settori.
 
 La struttura
 Images &amp; Messages N.E. è diviso in sette Moduli, ognuno dei quali è ripartito in un numero variabile di unità.
 Ogni Unità è suddivisa in brevi Capitoli su due pagine – teoria ed esercizi – per favorire uno studio più parcellizzato e la scelta antologica da parte dell’insegnante. Brevi link (curiosità, ampliamenti, rimandi, citazioni, attività o mini-approfondimenti) arricchiscono i brani per consentire una maggiore interattività. Alcune rubriche di approfondimento o curiosità corredano la pagina degli esercizi e un ricco apparato iconografico correda i brani di lettura, per ognuno dei quali è previsto un esauriente glossario.
 Al termine di ogni Unità si trovano le seguenti sezioni:
 • Grammar – Revisione delle strutture grammaticali più comuni con esercizi di rinforzo calati nel contesto;
 • Round up – Esercizi ricapitolativi su lessico e contenuti dell’Unità per consentire un efficace consolidamento.
 Al termine di ogni Modulo, il testo propone ulteriori attività:
 • Vocabulary – Esercizi di revisione e consolidamento;
 • Life skills – Compiti di realtà e collaborativi, lavori di gruppo con un taglio di tipo pratico calato nella realtà;
 • Case study – Argomento di attualità corredato di esercizi mirati all’approfondimento e alla discussione;
 • Clip – Breve clip tratta da diverse tipologie di filmati;
 • Mapping your mind – Mappa concettuale riepilogativa.

Module 1 - Communication and graphic design

Unit 1.1 - Communication

Unit 1.2 - Graphic design

VOCABULARY

LIFE SKILLS Some real-life tasks

CASE STUDY Whatsapp

CLIP VIDEO A video curriculum

MAPPING YOUR MIND 48

Module 2 - Psychology and marketing

Unit 2.1 - Psychology

Unit 2.2 - What is marketing?

Unit 2.3 - Marketing applications

LIFE SKILLS A marketer’s approach

CASE STUDY Coronavirus

CLIP TV SERIES Mad Men

MAPPING YOUR MIND

Module 3 - Layout

Unit 3.1 - The basics

Unit 3.2 - Paper

Unit 3.3 - Digital layout

LIFE SKILLS Memes... not only funny stories

CASE STUDY Harry Potter: the books that conquered the world

CLIP DOCUMENTARY The movable typeset

Module 4 - Advertising

Unit 4.1 - The basics of advertising

Unit 4.2 - Feautures of advertising

LIFE SKILLS Thinking out creative ads

CASE STUDY Carosello, a milestone in the history of communication

CLIP FILM What Women Want

Module 5 - Creative arts

Unit 5.1 - Photography

Unit 5.2 - Music

Unit 5.3 - Storyboard

LIFE SKILLS Drafting a storyboard

CASE STUDY Marvel comics

CLIP ANIMATION FILM Shrek

Module 6 - Big and small screen

Unit 6.1 - Big screen

Unit 6.2 - Small screen

LIFE SKILLS Creating a video

CASE STUDY Banning films: a unifying cause

CLIP TRAILER The Monuments Men

Module 7 - People and instruments

Unit 7.1 - People

Unit 7.2 - Tools

Unit 7.3 - Software

LIFE SKILLS Creating a video and planning a website

CASE STUDY YouTube

CLIP MUSIC VIDEO Up & Up by Coldplay

Glossary

6.2 SMALL SCREEN A BRIEF HISTORY OF THE SMALL SCREEN A long delivery The desire to transmit images was stimulated both by the ability to carry sound on the telephone, invented in 1876, and by advances in photography and cinematography. Television took a long time to reach maturity, as it required the technology to broadcast as well as receive images, along with the cooperation of government and commercial interests to coordinate the supply of programming. Therefore, the small screen has many fathers, because it wasn’t invented by one person only. The birth P. Nipkow – first design: disk with 24 holes through it in the shape of a spiral which was in a light source to produce a pattern of images on a photosensitive cell. K.F. Braun – invention of the cathode ray tube. B. Rosing (Russia) – building of a mechanical scanner and a cathode-ray-tube receiver which his student Zworkyn, having emigrated to America, transformed into the Kinescope. J.L. Baird – first “low-definition” television and broadcasting experiments with British Broadcasting Corporation (BBC) radio transmitters. 1884: patented spun 1897: 1907: 1929: 1 MORE In 1927, Baird transmitted a signal over 705 km of telephone line between London and Glasgow. 1 World War II In England and Germany television broadcasting was run by companies affiliated with the government. British broadcasting switched from Baird’s mechanical system to an all-electronic system in 1936, but stopped broadcasting entirely in 1939 after the of WW II. For a time during the war, the German government made use of television for propaganda purposes , while in the United States, television was promoted for commercial interests and in Europe, full-scale commercial television broadcasting only began in 1947. outbreak 1 DO What sporting event did the Germans broadcast in 1936? 1 Modern Television Though the War stopped the expansion of television, the intensive research into electronic systems during the period led to of technology. Work on radar screens, for example, benefited cathode-ray tube design, and circuits able to operate at higher frequencies were developed. Also, two radical innovations were further going to change the history of television: the arrival of colour and the introduction of digital technology. enhancements 2 MORE All-electronic colour was introduced in the U.S. in 1953 but high prices and the scarcity of colour programming greatly slowed its acceptance in the marketplace. The first national colour broadcast occurred on January 1, 1954 with the Tournament of Roses Parade. 2

Technical English for Graphic Design and Arts, Communication, Advertising and Audio-Visual Production

Images & Messages, N.E.

English for Graphic Arts, Communication, Design and Audio-Visual Productions

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