1.2 GRAPHIC DESIGN WHAT IS GRAPHIC DESIGN? Definition Graphic design is the art and profession of selecting and combining visual elements – such as typography , images, symbols, and colours – and text into a message that and informs an audience. Sometimes, it is called visual communication, since it’s about communicating through visuals. The term refers to both the process by which communication is created (designing), and the products which are thus generated (designs). 1 engages graphic design A significant aspect of the designer’s task is to associate visual and verbal elements into an ordered and effective entity. Graphic design is, in fact, a collaborative profession: writers produce words, and photographers and illustrators create images that the designer incorporates into some complete visual communication . 1 Origins The term first appeared in print in the 1922 essay by William Addison Dwiggins, an American book designer in the early 20 century, who the term to explain how he organised and managed visuals in his works. graphic design New Kind of Printing Calls for New Design th coined A form of art Graphic design is, in fact, a form of art and people have always been drawn to express themselves through art. Indeed, some people would that the history of graphic design can be to our early ancestors, drawing animal pictures, handprints and events like hunting on cave walls and rocks: right from the start, humanity displayed a for communicating with visuals. argue traced back knack Paul Rand The graphic designer (1914-1996) was the first artist who elevated graphic design to a new level of art. He was a teacher at Yale and, as a writer of several volumes, he wrote not only to educate, but to clarify his thoughts and assertions. By the early 1940s, he had influenced the practice of advertising books, magazines, and package design. By the late 1940s, he had developed a design language based on form, where once only style and technique prevailed. Paul Rand DO What is the definition of typography? 1 MORE “The details are not the details. They make the design.” These words by Charles Eames have become a wellknown eternal truth for graphic designers. 1