MODULE 2 PSYCHOLOGY AND MARKETING Unit 2.1 • Psychology Consumer psychology Sensory marketing Shockvertising Dreams and empathy The appeal of humour Guilt, fear and empowerment Smart animals and children Great marketers Unit 2.2 • What is marketing? Marketing Marketing goods and services People, societal and social marketing Great marketing agencies Unit 2.3 • Marketing applications Brands Logos Merchandising and mascots Packaging Sponsors, endorsers and influencers Product placement Great logos