Unit 2.1 • Psychology
- Consumer psychology
- Sensory marketing
- Shockvertising
- Dreams and empathy
- The appeal of humour
- Guilt, fear and empowerment
- Smart animals and children
- Great marketers
Unit 2.2 • What is marketing?
- Marketing
- Marketing goods and services
- People, societal and social marketing
- Great marketing agencies
Unit 2.3 • Marketing applications
- Brands
- Logos
- Merchandising and mascots
- Packaging
- Sponsors, endorsers and influencers
- Product placement
- Great logos