CORONAVIRUS
The context
In 2020, coronavirus disease (COVID-19) hit China very hard first and then Italy, especially in the Lombardy region. Draconian measures were taken to avoid its diffusion and people were put into quarantine. The country rapidly shut down, and the whole of Italy was under lockdown for a few months. The worst-affected town was Bergamo. Many people died, and hospitals were overwhelmed.
Soon after Italy the virus spread all over Europe.
Gucci campaign
During the outbreak Gucci made the We Are All In This Together campaign, donating 1 million euros to the Italian Civil Protection Department (Protezione Civile) through Intesa Sanpaolo’s ForFunding crowd-funding platform, where the #GucciCommunity could donate as well via a special website for the cause. The donations went primarily towards creating new ICU (Intensive Care Units) beds as well as strengthening Italy’s health services and organisations.
7. Analyse the image on the right and answer the questions.
- What is the name for this kind of marketing?
- What can you say about the colours chosen?
- What is the stylised boy doing?
- Why?
- Why aren’t the products manufactured by Gucci mentioned?
