Dina Buffone

Antonella Linsalata

L’argomento.
 Marketplace è un testo rivolto in particolare agli studenti dei corsi con indirizzo Economico e Commerciale, e, più in generale, a coloro che hanno l’esigenza di utilizzare la lingua inglese come strumento di studio e/o di lavoro.
 
 La struttura.
 Marketplace è diviso in quattro Sezioni, ognuna delle quali è ripartita in un numero variabile di unità.
 Ogni Unità è suddivisa in brevi Capitoli su due pagine – teoria ed esercizi – per favorire non solo uno studio più parcellizzato, ma anche la scelta antologica da parte dell’insegnante.
 
 I contenuti dei capitoli sono divisi in paragrafi titolati per rendere la comprensione più agevole. Brevi link (ampliamenti, rimandi, attività o mini-approfondimenti) arricchiscono i brani per consentire una maggiore interattività. Alcune rubriche di approfondimento o curiosità, inoltre, corredano la pagina degli esercizi.
 
 Un ricco apparato iconografico correda i brani di lettura, per ognuno dei quali è previsto un esauriente glossario. Al termine di ogni Unità si possono trovare le seguenti sezioni:
 
 – Vocabulary: Esercizi di revisione e consolidamento del lessico introdotto nell’unità;
 
 – Grammar: Revisione delle strutture grammaticali più comuni con esercizi di rinforzo calati in contesto;
 
 – Case study: Argomento di attualità corredato di esercizi mirati all’approfondimento e alla discussione;
 
 – Mapping your mind: Mappa concettuale per rappresentare la rete di relazioni tra i vari argomenti dell’Unità.
 
 Al termine di ogni Sezione, il testo propone ulteriori attività:
 
 – Real life skills: Compiti di realtà e collaborativi, lavori di gruppo con un taglio di tipo pratico calato nella realtà;
 
 – Exams: Esercizi in contesto nelle tipologie previste dagli esami PET, FCE, IELTS e dalla prova INVALSI.
 
 – Clip: Breve clip tratta da film con tematiche attinenti ai contenuti presentati.

Section 1 - The basics

Unit 1.1 Trade and Commerce

Unit 1.2 Businesses

Unit 1.3 Marketing & Advertising

Unit 1.4 Trading

Unit 1.5 Logistics and Finance

REAL-LIFE SKILLS Your turn!

EXAMS

CLIP The Founder

Section 2 - Getting to work

Unit 2.1 Communicating

Unit 2.2 Up to the order

Unit 2.3 After the order

Unit 2.4 Business literature

CLIP Jobs

Section 3 - The real world

Unit 3.1 Getting a job

Unit 3.2 Customers

Unit 3.3 Green & Glob

REAL-LIFE SKILLS You try!

CLIP Snowden

Section 4 - Extra

Unit 4.1 Glimpses of Civilisation

Unit 4.2 Working in an office

Unit 4.3 Handy manual of business correspondence

Glossary

2.2 UP TO THE ORDER ENQUIRING - ORALLY The first stage of a business transaction involves making contact with the company selling, the request for information about a new product and the reply received. When it is a company that reaches out for new potential customers, we talk about an unsolicited offer, when it is customers looking for new potential suppliers, we deal with an enquiry. An offer or an enquiry by phone is the quickest and easiest way to promote a product or ask for information, especially when a company deals with a long-standing customer or supplier.   Making an unsolicited offer Introducing yourself and the company         This is Name from Company Name, leader in the production of  in Country  We have been leaders in the field of  for the past years. I am delighted/pleased to have this opportunity to introduce myself  My name is Name and I ve been with Company Name for  years  Surprising the   We ve got a (very) special offer for you    We can grant you a special discount of... listener with   Why don t you take a look at our special offer on our website? your offer Highlighting the positive aspects of the offer           Depending on the quantity, we can give you a discount of... Our bargain price of the month  20% off for 20 items or more/your first item/box  Free delivery for orders over $50/$100  Treat yourself to 10% off  Giving order details (time limit, delivery time, method of payment)           The offer lasts for.../until... / The offer expires on... We can guarantee delivery by  We can despatch the goods in  working days from order. 10% off for orders by cash/by Month 30th. Shop now and pay next month  Following up, calling to action         We look forward to hearing from you. We ll call back in a few days  Please, do not hesitate to call back to order/for any information/updates! Does this sound like something that could interest you?   Making an enquiry Introducing yourself and the company   Hello. Name from Company Name speaking. / Hello, this is Name from Asking for information   I m calling to ask for/to see if your new catalogue is already available    I was wondering if I could have your price list / if you could send me some samples.         Company name. We are wholesalers in  / We own a chain of  We have been dealing in  for more than/over  We have long-term experience in this field. We have been importing/selling/manufacturing  since/for    Could you please send me two colour copies/another copy of your new catalogue? Making a specific request   I need the price for item no.   / two samples of item no.   long-standing: di vecchia data 114 GettinG to work Promising to do something   I ll call you back for an urgent order.   I can send you an order by email. 

1 put the following telephone conversation into the correct order. then, check with a partner. a. Ms Cory: Certainly, madam. Could you just give me your email address? Ms Cory: Count on it. Goodbye, madam. Have a nice day. Mrs Jackson: Hello, this is Mrs Lucy Jackson. I m interested in renovating my bathroom and I d like some information about your company, please. Mrs Jackson: I really need to see some of your shelves. Could you send me some more information about those, please? Mrs Jackson: Fine, what about your products? I was wondering if I could have your catalogue and price list, please. b. c. d. e. 2 O R 1. 2. 3. 4. 5. 6. 7. 8. 3 D W S Ms Cory: Hello, Sunny Showers, this is Wendy Cory speaking. How can I help you? g. Mrs Jackson: Sure, that s l.jackson@yahoo.co.uk. I ll be expecting the material tomorrow then. Thank you for your help. Goodbye. h. Ms Cory: Well, we have been dealing in bathroom items and accessories for over 20 years. We have a long-term business relationship with our clients. i. Mrs Jackson: Thank you. Good-bye. j. Ms Cory: Yes, of course, Mrs Jackson, we ll have them in the mail for you tomorrow morning. Match each informal expression to its formal equivalent. a. b. c. d. e. f. g. h. Hi, It s Mark. I work for Fred s Houseware. I want a copy of your catalogue, please. Give me a discount, please! We can give you a good offer today. I ll send you an order in an email. I need your price list. We ve been working a long time in this field. We can t wait to hear from you again. 2.2 f. Would it be possible to obtain a discount? We have long-term experience in this field. We look forward to hearing from you again soon. We were wondering if we could have your price list, please. We ll be sending you an order by email. Hello, this is Mark Collins from Fred s Houseware speaking. We can grant you a special offer today. I would like to receive a copy of your catalogue, if possible. Listen to this enquiry by phone and answer the questions. 1. Who is the customer? 2. Who is the supplier? 3. What does the customer need? 4. What is the problem? How does the supplier solve it? 5. What is poster B like? 6. What are the products sold by the supplier? Refer to the name of the customer s shop and the description of the poster for your answer. 4 pAir work role-play the given situations. 1. Student A : You work at Fun Stuff, a toymanufacturing company. You receive a call from a potential customer who is interested in the company s products. Student B : You call Fun Stuff because you are particularly interested in their airplane models. Ask for a catalogue and a price list. 2. Student A : You call the Nestlé company in Switzerland. You saw their ad online. You make reference to your business and say that you have had a coffee shop in Milan for the last 10 years and want to expand your coffee selection to include American blends. You make a request for information, a price list and samples. Student B : You are assistant sales manager for Nestlé. You make an offer: depending on the quantity, you can give a bargain price for 100 items or more and free delivery for orders over $500. You refer to positive future business relationships. 2.2   Up to the order 115 

Manuale di inglese per studenti di Economia e Commercio, con teoria, esercizi, glossario e attività interattive.

Marketplace

English for the World of Business and Commerce

Flowbooks è una piattaforma di distribuzione dedicata al mondo della scuola e dell'università.  Con questa piattaforma di distribuzione, il team di sviluppo Flowbooks  si impegna a soddisfare le esigenze degli utenti digitali, rendendo l'utilizzo accessibile e piacevole.  Entra nella tua area di interesse!

Edisco è una Casa editrice indipendente che opera prevalentemente nel settore educativo.

Edisco

Flowbooks è innovazione didattica a portata di click