Dina Buffone

Antonella Linsalata

L’argomento.
 Marketplace è un testo rivolto in particolare agli studenti dei corsi con indirizzo Economico e Commerciale, e, più in generale, a coloro che hanno l’esigenza di utilizzare la lingua inglese come strumento di studio e/o di lavoro.
 
 La struttura.
 Marketplace è diviso in quattro Sezioni, ognuna delle quali è ripartita in un numero variabile di unità.
 Ogni Unità è suddivisa in brevi Capitoli su due pagine – teoria ed esercizi – per favorire non solo uno studio più parcellizzato, ma anche la scelta antologica da parte dell’insegnante.
 
 I contenuti dei capitoli sono divisi in paragrafi titolati per rendere la comprensione più agevole. Brevi link (ampliamenti, rimandi, attività o mini-approfondimenti) arricchiscono i brani per consentire una maggiore interattività. Alcune rubriche di approfondimento o curiosità, inoltre, corredano la pagina degli esercizi.
 
 Un ricco apparato iconografico correda i brani di lettura, per ognuno dei quali è previsto un esauriente glossario. Al termine di ogni Unità si possono trovare le seguenti sezioni:
 
 – Vocabulary: Esercizi di revisione e consolidamento del lessico introdotto nell’unità;
 
 – Grammar: Revisione delle strutture grammaticali più comuni con esercizi di rinforzo calati in contesto;
 
 – Case study: Argomento di attualità corredato di esercizi mirati all’approfondimento e alla discussione;
 
 – Mapping your mind: Mappa concettuale per rappresentare la rete di relazioni tra i vari argomenti dell’Unità.
 
 Al termine di ogni Sezione, il testo propone ulteriori attività:
 
 – Real life skills: Compiti di realtà e collaborativi, lavori di gruppo con un taglio di tipo pratico calato nella realtà;
 
 – Exams: Esercizi in contesto nelle tipologie previste dagli esami PET, FCE, IELTS e dalla prova INVALSI.
 
 – Clip: Breve clip tratta da film con tematiche attinenti ai contenuti presentati.

Section 1 - The basics

Unit 1.1 Trade and Commerce

Unit 1.2 Businesses

Unit 1.3 Marketing & Advertising

Unit 1.4 Trading

Unit 1.5 Logistics and Finance

REAL-LIFE SKILLS Your turn!

EXAMS

CLIP The Founder

Section 2 - Getting to work

Unit 2.1 Communicating

Unit 2.2 Up to the order

Unit 2.3 After the order

Unit 2.4 Business literature

CLIP Jobs

Section 3 - The real world

Unit 3.1 Getting a job

Unit 3.2 Customers

Unit 3.3 Green & Glob

REAL-LIFE SKILLS You try!

CLIP Snowden

Section 4 - Extra

Unit 4.1 Glimpses of Civilisation

Unit 4.2 Working in an office

Unit 4.3 Handy manual of business correspondence

Glossary

1.1 TRADE AND COMMERCE TRADE VS COMMERCE What type of services are involved with banking, for example? An example could be the transformation of wood taken from a forest to a factory to build a table and then to a shop for it to be sold. Choose a department and think of some activities that are involved in it. ONLINE RESOURCES   IT and business advertising: pubblicità available: disponibile bulk: all ingrosso insurance: assicurazione to purchase: acquistare raw: grezzo retailer: dettagliante shipping: spedizione to store: immagazzinare supply: offerta warehouse: magazzino wholesaler: grossista 12 The basics   Definitions Trade is the action of buying and selling goods and services. In the market world, the amount of products made and the number of services offered by businesses are based on what people   that is customers   want and need. This is called demand. The amount of products manufactured and services given is called supply. The prices of products are based on the number of products available and the amount of products people want to buy. This is what is called a market-led economy, that is, a system which tries to satisfy the needs of the market. Commerce is a more general term: it involves the exchange of goods among businesses or other countries and it also includes services like advertising, banking, communication, warehousing, distribution, transport, and insurance.   The supply chain The supply chain involves people, resources and activities that offer services or manufacture products and make them available to the consumers, following their transformation from raw materials to finished goods. There are many departments involved in the process: from the planning and production departments to the sales and purchasing departments, from the human resources department to the warehousing and shipping departments.   The distribution chain The distribution chain has to do with the last step of the supply chain: the transport, storage and sale of goods to the final customers. It can be:   direct, that is from the producer to the consumer, or   indirect, which means using intermediaries such as brokers, agents, or wholesalers who buy goods in bulk, store them and sell them to retailers of smaller shops. Of course, the more intermediaries there are, the higher the price gets compared to the manufacturers  cost price. 

1 complete this summary of the previous text with the given words. There are two extra words. demand   services   currency   exchange   available   transport   storing   want   distribution   departments   purchasing   business 2 O What s the Difference Between Trade and Commerce? money used in a country. The supply chain is the whole Trade involves the 1. ........................................... of goods process that involves obtaining the raw materials, and services for money or its equivalent. It is based manufacturing and selling them as goods. There are many on the principle of supply and 2. ............................................ 6. ........................................ involved like sales and 7. ......................................... Supply refers to the amount of goods that are The last step of the supply chain is the 8. ........................................... 3. ........................................... while demand refers to the chain, which brings the goods to the final consumer. number of people that 4. ........................................... those goods. Commerce is the action of exchanging goods. When there is trade among countries, there is also an It concerns 9. ........................................... like transport, exchange of 5. ..........................................., that is the system of 10. ..........................................., advertising, banking or insurance. R D W S match each word with the correct definition. 1. To purchase a. To put away for later use. 2. Bulk b. Protection or guarantee from loss. 3. Raw c. To get something by payment. 4. Insurance d. In large amounts. 5. To store e. An intermediary who buys and sells for others. 6. Wholesaler f. Unprocessed material. 7. Available g. To be an integral part. 8. Sales Department h. A person who sells goods to retailers. 9. Broker i. Products and services given in exchange for money. 10. To involve 3 O R D W S j. Something at your disposal. Pair WorK complete the sentences with the appropriate words. 1. The ........................................... of products depend on how many there are. 2. The quantity of products manufactured are based on people s needs and ........................................... . 3. The supply chain follows the transformation of raw materials into ........................................... goods. 4 4. ........................................... are people who buy goods for their shops from wholesalers. 5. Intermediaries are ........................................... and agents who cause the prices of goods to rise. 6. The distribution chain is ........................................... when it occurs from the producer to the final consumer. Watch the video and answer the questions. Introduction to supply and demand posted by Virtual High School 1. What do supply and demand have a high impact on? 2. What occurs when the amount of a good or service produced or made available is high? 3. When is there a high demand for bananas in the video? 4. Why does the supplier increase the price of the bananas? 5. What happens to the price of the bananas when there is another producer? 6. Why is that so? 1.1   Trade and commerce 13 

Manuale di inglese per studenti di Economia e Commercio, con teoria, esercizi, glossario e attività interattive.

Marketplace

English for the World of Business and Commerce

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