Dina Buffone

Antonella Linsalata

L’argomento.
 Marketplace è un testo rivolto in particolare agli studenti dei corsi con indirizzo Economico e Commerciale, e, più in generale, a coloro che hanno l’esigenza di utilizzare la lingua inglese come strumento di studio e/o di lavoro.
 
 La struttura.
 Marketplace è diviso in quattro Sezioni, ognuna delle quali è ripartita in un numero variabile di unità.
 Ogni Unità è suddivisa in brevi Capitoli su due pagine – teoria ed esercizi – per favorire non solo uno studio più parcellizzato, ma anche la scelta antologica da parte dell’insegnante.
 
 I contenuti dei capitoli sono divisi in paragrafi titolati per rendere la comprensione più agevole. Brevi link (ampliamenti, rimandi, attività o mini-approfondimenti) arricchiscono i brani per consentire una maggiore interattività. Alcune rubriche di approfondimento o curiosità, inoltre, corredano la pagina degli esercizi.
 
 Un ricco apparato iconografico correda i brani di lettura, per ognuno dei quali è previsto un esauriente glossario. Al termine di ogni Unità si possono trovare le seguenti sezioni:
 
 – Vocabulary: Esercizi di revisione e consolidamento del lessico introdotto nell’unità;
 
 – Grammar: Revisione delle strutture grammaticali più comuni con esercizi di rinforzo calati in contesto;
 
 – Case study: Argomento di attualità corredato di esercizi mirati all’approfondimento e alla discussione;
 
 – Mapping your mind: Mappa concettuale per rappresentare la rete di relazioni tra i vari argomenti dell’Unità.
 
 Al termine di ogni Sezione, il testo propone ulteriori attività:
 
 – Real life skills: Compiti di realtà e collaborativi, lavori di gruppo con un taglio di tipo pratico calato nella realtà;
 
 – Exams: Esercizi in contesto nelle tipologie previste dagli esami PET, FCE, IELTS e dalla prova INVALSI.
 
 – Clip: Breve clip tratta da film con tematiche attinenti ai contenuti presentati.

Section 1 - The basics

Unit 1.1 Trade and Commerce

Unit 1.2 Businesses

Unit 1.3 Marketing & Advertising

Unit 1.4 Trading

Unit 1.5 Logistics and Finance

REAL-LIFE SKILLS Your turn!

EXAMS

CLIP The Founder

Section 2 - Getting to work

Unit 2.1 Communicating

Unit 2.2 Up to the order

Unit 2.3 After the order

Unit 2.4 Business literature

CLIP Jobs

Section 3 - The real world

Unit 3.1 Getting a job

Unit 3.2 Customers

Unit 3.3 Green & Glob

REAL-LIFE SKILLS You try!

CLIP Snowden

Section 4 - Extra

Unit 4.1 Glimpses of Civilisation

Unit 4.2 Working in an office

Unit 4.3 Handy manual of business correspondence

Glossary

1.5 LOGISTICS & FINANCE AN INTRODUCTION TO LOGISTICS AND TRANSPORT Can you name any raw materials? What are finished products? Companies such as DHL, GLS, and FedEx are forwarders who transport goods for other companies. Goods may be shipped by short road transport at the pick-up point to then be exchanged for sea or air transport and finally delivered through a doorto-door service by road transport again.   What is logistics? Logistics is the careful planning and skilful organisation and control of the transport of goods and services through all the stages of the supply and distribution chains. Transport is, in fact, an important factor in trade and industry because it makes it possible to carry raw materials and move finished products to the final point of sale for consumer use.   Forms of transport and criteria Big companies usually handle all distribution operations by themselves in their logistics department, whereas smaller firms outsource this work to shipping agents   or forwarders   who take care of all the procedures, even those involved in import/export operations. Goods can be transported: ONLINE RESOURCES   Packing and packaging   Lean logistics   by land   by water   by air, depending on:           their quantity and volume; their urgency; safety and security issues; their type and nature; regulations, laws and special contract agreements;   transport and insurance costs and company s budget.   Containers and intermodal transport Goods can be moved and stored using special standard boxes called containers. Their sturdy structure and standard measures make them ideal for intermodal transport, that is for a form of transport which involves a combination of different transport modes. In intermodal transport there is no change of  container  along the entire route, so there is no need for further handling, loading, and unloading, thus reducing the risk of damage, breakage, loss and theft, increasing the speed of the operations and diminishing costs. forwarder: spedizioniere to handle: gestire 72 The basics loose: sciolto sturdy: robusto 

1 Read these sentences and decide if they are true or false. correct the false ones. T F 1. Logistics means planning a logical route for the transportation of goods and services. 2. Intermodal transport involves changing different means of transportation to carry goods. 3. Big firms outsource their transport procedures to small shipping companies. O 2 R D W S T F 4. Forwarders are shipping agents who take care of all the transport operations for small companies. 5. The quantity, size and urgency of the goods are factors when deciding on time of shipment. 6. The use of containers guarantees the safety of the goods when loading and unloading. Read the text and fill in the blanks with the given words. themselves   metal   norm   entrepreneur   birth   packaged   lifted   facilities   deeper   time A History of Containerisation Before the 1950 s goods were transported loose or 1. ........................................... in boxes, bags, barrels, or other relatively small containers that varied depending on the type of good. This method of transportation meant that large teams of port workers were required in order to unload every shipment that arrived. Ships would often spend a long 2. ........................................... in port. Everything then changed when Malcom McLean, a trucking 3. ........................................... from North Carolina, USA, realised that it would be much simpler, quicker and less expensive to have one container that could be 4. ........................................... from a vehicle directly onto a ship without first having to unload its contents. Inspired by the US Military who had begun using 5. ........................................... shipping containers during World War II, McLean developed the concept of using metal shipping containers for the commercial market. In 1956 McLean shipped a vessel loaded with 58 metal shipping 3 containers from Newark to Houston thus giving rise to the 6. ........................................... of containerisation. Throughout the 60 s and 70 s, as containerisation became the 7. ..........................................., new ports had to be developed as the larger vessels required 8. ........................................... water and containerised trade required more space. The lower shipping costs associated with containerisation led to additional volume in trade, and space was required for the containers 9. ............................................ Port operations were moved away from city centres such as London and New York to less developed locations where there was the space available that was required. To this day vessels continue to increase in size and investments are made to improve port 10. ........................................... to allow the shipment of goods globally, many of which will end up in all our homes. Adapted from: https://www.velta.co.uk/news/168/76/A-historyof-shipping-containers-and-containerisation/ 1.14 Listen to a text on the factors to consider when selecting the mode of transport and complete the sentences. 1. The factors that have an important role in the choice of mode of transport are  7. Railway and sea transport may sometimes present greater risks to  2. The cost of transport influences  8. Land and air transport are the best options to  3. For heavy or bulky products transported over a long distance,   9. Rail and sea transport are a better solution  4. Trucks transport small amount of goods over short distances and save  5. The transportation of perishable, fragile and valuable goods by air is  10. Road transport can guarantee more flexibility because  6. The reliability of transport service is affected by  1.5   LOGisTics & FiNaNce 73 

Manuale di inglese per studenti di Economia e Commercio, con teoria, esercizi, glossario e attività interattive.

Marketplace

English for the World of Business and Commerce

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