Norma Masenga

Emanuela Simoncini

Argomento e obiettivi del testo
 Ready, set, go! è un corso di inglese specialistico per gli studenti dei corsi a indirizzo Sportivo e, più in generale, per coloro che operano nel campo delle Scienze motorie e delle discipline sportive che hanno l'esigenza di utilizzare la lingua inglese come strumento di studio e/o di lavoro in questi settori.
 
 I contenuti, veicolati attraverso testi di livelli di diversa complessità, vengono esplorati utilizzando le quattro abilità in modo omogeneo ed integrato. Il testo dà inoltre grande importanza alla pratica linguistica attraverso attività che agevolano la revisione e la ripetizione dei contenuti studiati, favorendone l'apprendimento e l'interiorizzazione.
 I brani offrono un assortimento di stili, registri e livelli di difficoltà, e sono tratti da fonti diverse ed autentiche: libri e manuali, riviste e quotidiani online e siti web, anche specialistici.
 
 Il testo si propone di:
 
 <ul><li>far acquisire le competenze necessarie per comprendere testi che presentano termini, espressioni, strutture sintattiche e modalità discorsive specifiche del linguaggio settoriale;
</li><li>migliorare le capacità di ricezione e produzione orale e scritta;
</li><li>consolidare abitudini grammaticali corrette;
</li><li>incoraggiare l'autonomia linguistica e la soluzione di problemi;
</li><li>stimolare l'interesse e la partecipazione attiva degli studenti, dando spazio alla loro esperienza personale e a problematiche di attualità.
</li><li>contribuire a sviluppare la riflessione su temi di cittadinanza e sui valori dello sport.
</li></ul>
 La struttura
 Ready, set, go! è diviso in otto Moduli, ognuno dei quali ripartito in un numero variabile di Unità.
 I primi tre Moduli trattano gli sport più comuni, presentandone le origini, le regole, le attrezzature e i protagonisti; i moduli successivi approfondiscono il campo delle discipline sportive e propongono spunti interdisciplinari: storia, filosofia, fisica, diritto ed economia dello sport, educazione civica.
 
 Ogni Unità è suddivisa in brevi capitoli su due pagine – teoria ed esercizi – per favorire sia uno studio più parcellizzato, sia la scelta antologica da parte dell'insegnante.
 
 Brevi link arricchiscono i brani per consentire una maggiore interattività. Si tratta di curiosità, ampliamenti, rimandi, attività o mini-approfondimenti che hanno l'intenzione di favorire una lettura più interessante ed offrire spunti di riflessione o interazione. Un ricco apparato iconografico correda i brani di lettura, per ognuno dei quali è previsto un esauriente glossario.
 
 Al termine delle unità dei primi tre Moduli dedicati all'approfondimento di specifici sport, l'ultima pagina propone un articolo di giornale che commenta una performance in quel settore. L'obiettivo è quello di avvicinare alla lingua utilizzata da esperti e giornalisti per fare cronaca sportiva.
 
 Al termine di ognuno dei primi sette Moduli, ricorrono le seguenti rubriche:
 
 <ul><li>People: personaggi del passato e del presente che si sono distinti nelle discipline sportive o nell'ambito dell'argomento trattato;
</li><li>Case study: presentazione di un argomento di attualità collegato ai contenuti introdotti, tratto da fonti autentiche e corredato da esercizi mirati anche all'approfondimento e alla discussione;
</li><li>Clip: brevi filmati tratti da opere cinematografiche;
</li></ul>Infine, l'ottavo e ultimo Modulo, presenta le seguenti sezioni:
 
 <ul><li>Safety and First Aid: suggerimenti per allenarsi in sicurezza e tecniche di primo soccorso;
</li><li>Glossary: un esauriente glossario che riprende i lemmi specifici e ne fornisce una traduzione o un'immagine rappresentativa.
</li></ul>
 Contenuti digitali integrativi
 
 <ul><li>Video per attività di listening e speaking
</li><li>Tracce audio in formato mp3
</li><li>Schemi e mappe interattive
</li><li>Testi per attività di approfondimento e di esercitazione
</li><li>Schede di civiltà comparata UK vs US
</li></ul>Teacher's Book. Disponibile sia in formato cartaceo sia digitale.
 
 <ul><li>Programmazione didattica / Piano di lavoro
</li><li>Didattica inclusiva e BES
</li><li>Agenda 2030
</li><li>Test di verifica di tutte le Unità, in formato editabile
</li><li>Soluzioni degli esercizi e note didattiche
</li><li>Audioscript delle attività di ascolto e dei video</li></ul>

MODULE 1 – TO PLAY…

Unit 1.1 – Football

The history of football

Organisation and main tournaments

Playing by the rules

Highlights of a football match

Unit 1.2 – Basketball

The origins of basketball

Organisation of basketball around the world

Basketball rules

Highlights of a basketball game

Unit 1.3 – Tennis

The early days of tennis

Tennis around the world

Playing tennis

Highlights of a tennis game

PEOPLE

CLIP FILM – King Richard

CASE STUDY – The tragedy of Grande Torino

MODULE 2 – TO GO…

Unit 2.1 – Swimming

How swimming became a sport

Basic strokes in swimming

Swimming competitions

Highlights of a swimming competition

Unit 2.2 – Horse-riding

How a means of transport became a sport

Olympic horse-riding disciplines

Non-olympic disciplines and horse-riding equipment

Highlights of an eventing competition

Unit 2.3 – Skiing and snowboarding

Early days

Alpine ski racing

Nordic disciplines, freestyle, and snowboarding

Highlights of a skiing competition

CLIP FILM – The swimmers

CASE STUDY – Venues after the winter Olympics: the case of Torino 2006

MODULE 3 – TO DO…

Unit 3.1 – Athletics

The history of athletics

Running and walking events

Jumps and throws

Highlights of running championships

Unit 3.2 – Gymnastics

The history of gymnastics

Artistic gymnastics

Rhythmic and aerobic gymnastics

Highlights of gymnastics

Unit 3.3 – Martial arts

What are martial arts?

Karate and judo

Other martial arts

Highlights of judo

CLIP FILM – The Next Karate Kid

CASE STUDY – Italian national rhythmic gymnastics team

MODULE 4 – PHYSICAL EDUCATION

Unit 4.1 – Training

The features of training

The phases of a training session

Training in sports

Train your mind as well as your body

Unit 4.2 – Coaching

The principles of coaching

Roles and responsibilities

Planning a coaching session

Avoiding risks and ensuring safety

Unit 4.3 – Refereeing

Duties of a referee

Referees on the field

Instruments for refereeing

CLIP FILM – Bend it like Beckham

CASE STUDY – Olympic female gymnastics coach fired after abuse charge

MODULE 5 – SCIENCE AND PHYSICS

Unit 5.1 – Anatomy

Physiology and the structural organisation of the body

The skeletal and muscular systems

The nervous and endocrine systems

The cardiovascular and respiratory systems

The digestive and urinary systems

The reproductive system

The sensory systems

Unit 5.2 – Motor skills

Coordination

Balance

Strength

Mobility

Speed

Endurance

Unit 5.3 – Health

Health education

Weight and health

Eating disorders

Addictions

Unit 5.4 – Nutrition

The basics of nutrition

Proteins and carbohydrates

Fats, vitamins, and minerals

6.2 107 Big events like the Super Bowl or the FIFA World Cup are famous for their expensive and creative commercials. For example, do you know where the Emirates Stadium is? And why it is called that? buzz: attenzione mediatica hoarding: cartellone pubblicitario household: comune, familiare revenue: ricavi, entrate THE ECONOMY BEHIND THE GAME Money was never the motivation. It never should be in sports. Katharine Witt ADVERTISING Advertising plays a big role in the world of sports. It is one of the main ways sports teams, events, and athletes raise money. Companies use sports to promote their products because sport is watched by millions of people around the world: sports advertising allows them to reach a large audience and increase revenue.   Types of advertising There are different types of advertising used in the world of sports. Each type has its own purpose and helps brands connect with fans in unique ways.   TV ads: one of the most common types of sports ads is the commercial shown at sports events broadcast on TV during breaks in the game . Millions of people can be reached this way, and music, images, and words have the chance to engage the viewers on multiple levels.   Sponsorship: many companies finance sports teams or sports events so as to have their logos and names associated with them. For example, in football and basketball, jerseys often show the name of a sponsor, just like some brand logos appear whenever an event like the Olympics is promoted.   On-site ads: when you watch a game live, billboards, hoardings, and banners are often displayed around the site. These highly visible ads can be seen by both audiences and viewers at home, if the event is broadcast.   Endorsement: athletes often collaborate with brands by supporting and promoting them to their fans. This type of ad feels more personal and can reach younger fans more easily. 200 LAW, ECONOMY, AND FSL   Social media and digital ads: athletes, teams, and sports events promote themselves and their reputation on digital channels and social media, creating a stronger connection with fans by interacting with them and altogether reinforcing the association they have made with the brands that support them.   Naming rights: companies may decide to contribute to the construction or maintenance of a stadium or arena to have them named after them with the hope of becoming a household name.   Figures in sport advertising In 2024, global spending on sports media rights hit $60.9 billion, with an increase of 18.9% compared to the period before the pandemic. Big sports events like the Paris Olympics and UEFA Euro 2024 helped drive this growth. The cost of a commercial during an important sport event varies depending on the event s popularity, broadcast reach, and timing. To have an idea, the average cost of a typical 30-second commercial during the Super Bowl is about $7 million, whereas during the FIFA World Cup the average cost can vary from $500.000 to 2 million depending on the country. 

Unit 6.2 – The economy behind the game

1 Write the questions to these answers. 1. It is one of the ways in which athletes, teams, and sports events raise money. 2. Because millions of fans can be reached thanks to the use of words, music, and images. 5. It is the practice of explicitly supporting a brand on the part of an athlete. It can help reach younger fans more easily. 6. Because they create a stronger connection with fans thanks to the possible interaction with them. 3. It is the practice of financing sports teams or events so as to have one s logo and brand name associated with them. 7. Because they have the chance to become a household name. 4. The billboards, hoardings, and posters can be seen both by live audiences and viewers at home. 8. It depends on the event s popularity, broadcast reach, and timing. 2 O 108 R D W S Listen to the recording about sponsorships and logos and complete the text with the missing word. Brands and Sponsorship: Beyond the Logo has evolved, and brands now seek not only visibility Sponsoring sports events is a 1. ............................................ or reach but also an 6. ............................................ tactic in marketing strategies for brands to connect connection that strengthens their identity with their audiences authentically and emotionally. and forges a deep bond with fans. For sports It s not just about 2. ............................................. It s about sponsorship to be truly effective, there must creating a narrative that aligns with consumers  values be a clear 7. ............................................ between the and 3. ............................................. As the marketing landscape brand s values and those of the sponsored evolves, brands need to understand and exploit the innovative and meaningful 4. ............................................ that sports sponsorships offer. Traditionally, it was limited to placing logos on clothing, stadiums, and other 5. ............................................ materials. However, this strategy 3 O R D W S event or team. Today s consumers, in fact, are highly aware and critical and can easily sense when a partnership seems 8. ............................................ or opportunistic. Adapted from: https://llyc.global/en/ideas/brands-andsport-events-sponsorships-beyond-the-logo/ Read the text and complete it with the missing grammatical words. Advertising in Super Bowl before 5. ............................ game, generating excitement Super Bowl advertising is a major event in the world and discussion 6. ............................ social media. Some of marketing, 1. ............................ companies spending commercials even become cultural moments, millions of dollars for just a 30-second commercial. remembered long after the game ends. These ads are known 2. ............................ being creative, Because the stakes are 7. ............................ high, Super Bowl funny, emotional, 3. ............................ thought-provoking, ads are often a brand s most important marketing often featuring celebrities and catchy slogans. The investment of the year. Companies 8. ............................ Super Bowl attracts one of the largest television audiences in the US, making it a prime opportunity for brands 4. ............................ gain visibility and leave a lasting impression. Advertisers don t just aim to sell products, they aim to create buzz. Many ads are released online Budweiser, Pepsi, and Doritos have become famous for their Super Bowl campaigns. 9. ............................ the high cost, the return on investment can be significant in 10. ............................ of brand awareness and consumer engagement. Adapted from: https://news.darden.virginia.edu/2025/02/10/ breaking-down-the-super-bowl-ad-playbook 6.2   THE ECONOMY BEHIND THE GAME 201 

Corso di inglese specialistico per Scienze Motorie e Sport: testi autentici, esercizi pratici, contenuti digitali e approfondimenti interdisciplinari

Ready, Set, Go! Corso di Inglese per Scienze Motorie e Sport

Ready, set, go!

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