110 The English Premier League s domestic TV rights deal for 2019-2022 was worth over £5 billion. This made it the most valuable sports broadcasting contract in the world, showing how popular football is globally. The very first pay-perview (PPV) sports event is generally considered to be the Thrilla in Manila boxing match between Muhammad Ali and Joe Frazier, held on October 1, 1975. bidder: offerente broadcaster: emittente fee: commissione, costo paywall: barriera di pagamento MEDIA RIGHTS Media rights (or broadcasting rights) in sports refer to the legal agreements that give television networks and streaming platforms the permission to air sporting events. These rights are usually sold by sports leagues, clubs, or event organisers to the highest bidder. Media rights are a major source of income for sports organisations, helping them pay players salaries and organise competitions. follow sports. Some broadcasters put games behind paywalls, meaning fans must buy subscriptions or pay-per-view to watch . This sometimes limits access for those who cannot afford the fees. The impact of TV rights The value of TV rights has increased dramatically in recent years. Popular sports like football, basketball, tennis, and American football attract millions of viewers worldwide. Because so many people watch these games, TV networks compete fiercely to secure broadcasting rights. For example, the English Premier League s TV rights deals are worth billions of dollars every few years, both for domestic and international broadcasters . TV rights deals can have a big impact on fans, too, because they make it easier for people around the world to watch sports. On the other hand, these rights can make it more expensive to 204 LAW, ECONOMY, AND FSL Future trends The market for TV rights is changing quickly. Traditional TV channels are no longer the only way to watch sports. Streaming services like Amazon Prime, Netflix, and DAZN are entering the market and bidding for rights. This creates more options for viewers but also increases competition and prices. Additionally, social media platforms sometimes share live clips or highlights, changing how fans engage with sports. The future of media rights will likely include more digital streaming and possibly more personalised viewing experiences.