CLIP FILM AIR DIRECTED BY: Ben Af eck DISTRIBUTED BY: Warner Bros. Pictures RELEASE DATE: 2023 Cast: Matt Demon (Sonny Vaccaro), Ben Af eck (Phil Knight), Jason Bateman (Rob Strasser), Viola Davis (Deloris Jordan), Damian Delano Young (Michael Jordan) SYNOPSIS Air, directed by Ben Affleck, tells the compelling true story behind the birth of the iconic Air Jordan brand. In 1984, Nike s basketball division is on the edge of collapse. Sonny Vaccaro, a scout at the company, is very focused on signing a rookie named Michael Jordan, even though Nike doesn t have much chance. Jordan prefers more established brands like Adidas and Converse, but Sonny sees something extraordinary in his potential. Determined, Sonny decides to bypass traditional channels and travels to North Carolina to visit Jordan s family. He speaks directly with Michael s mother, Deloris Jordan, whose wisdom and strength play a key role in shifting the conversation. She is attracted by Nike s appeal but remains cautious. Still, she agrees to a meeting at Nike. Sonny, with the help of marketing manager Rob Strasser and designer Peter Moore, prepares a bold pitch tailored specifically to Jordan s personality and style. They present the Air Jordan concept: not just a shoe, but a symbol of identity and excellence. The pitch emphasises how Michael can create a legacy that goes far beyond the court. Deloris is impressed but proposes an odd demand: her son should receive a share of the revenue generated from every shoe sold. Despite initial resistance, Nike s CEO Phil Knight agrees, realising the extraordinary opportunity deriving from this deal. Michael signs with Nike, and the Air Jordan brand is born. The deal transforms not only Nike s future but the entire sports marketing industry. In time, Jordan s name becomes synonymous with greatness, and the legacy of that innovative deal lives on through generations of athletes and fans. to be on the edge of: essere sul punto di compelling: avvincente share: quota tailored: su misura wisdom: saggezza BEFORE WATCHING 1 O R D W S Match each term with the correct de nition. 1. Rookie 2. Odd 3. Pitch 4. Legacy 5. Revenue 6. Appeal 218 LAw, ECONOmy, ANd FSL a. Unusual or unexpected, something different from what is normal. b. The money a company earns from selling goods or services. c. A person who is new to a job, sport, or activity; a beginner. d. The quality of being interesting or attractive to people. e. Something that is passed from the past, like achievements or values that continue to influence others. f. A planned talk or presentation to try to persuade someone to do or buy something.