3.1 GRAPHIC DESIGN, THE BASICS 41 The English term design refers to the process of planning and developing any object: a piece of furniture, a piece of clothing, a building, an electronic device, etc. The term comes from the Latin signum, which corresponds to the Italian segno; thus, etymologically, the word means drawing . What is the difference between motion graphics and animation? ONLINE RESOURCES The graphic designer Purpose and applications of graphic design to elicit: suscitare, ottenere pattern: modello roughly: approssimativamente seamlessly: senza soluzione di continuit 100 GRAPHIC DESIGN WHAT IS GRAPHIC DESIGN? Graphic design is the art and profession of creating, selecting, and combining visual elements such as colours, texts, lines, shapes, spaces, textures to communicate information effectively. It is a form of visual communication that uses graphics (and text) to convey messages to specific groups of people. It is constantly changing and evolving since it reflects the culture, society, and people it is both created by and aimed at. Graphic designers In the communication process, the role of a graphic designer is that of interpreting the message and encoding it using the compositional arrangement of text, decorations, colours, shapes, typography, and imagery to convey it in the clearest possible way, adding feelings and attitude to basic language, transforming a linguistic message into a graphic story. In other words, a graphic designer associates visual and verbal elements into an ordered and effective entity incorporating into a coherent and complete message the work of writers, photographers, and illustrators. Features and purposes of graphic design Graphic design: is immediate, translating concepts into images, graphs, and patterns; provides clarity, simplifying complex information; emphasises key points, highlighting differences; increases awareness by eliciting emotional responses; draws attention and engages the audience; develops and gives voice to creativity. Types of graphic design Graphic design applies to many different areas and may be divided into many categories. Roughly, these are the main areas it deals with: Brand, packaging, and corporate design; Marketing and advertising design; Web, app, and UI (user interface) design; Type, illustration, and publication design; Animation and motion graphics design ; Experiential graphic design, the art of making people interact with their environment successfully.