43 This method was developed by Canadian author Tim Hurson in his book, Think Better: An Innovator s Guide to productive Thinking, 2007. Six Thinking Hats was written by Edward De Bono, who coined the term lateral thinking and the associated idea of parallel thinking. asset: attivit framework: quadro di riferimento issue: questione reverse: inverso 104 GRAPHIC DESIGN CREATIVITY At the basis of graphic design is creativity, the ability to combine skills and imagination in order to produce something new. Hurson's Productive Thinking Model Funnel Define Success Generate Answers Problem Creative thinking Identification Creative thinking is the development of innovative solutions to problems; it is the ability to propose unique and original solutions. Creative thinkers not only develop a large number of ideas, but also a variety and range of them. They examine ideas from multiple perspectives and consider how their solutions fit into the field of the work they are in. They are not afraid to take risks and experiment with new ideas, and this ability to develop, test, and implement original solutions makes them a valuable asset for any workplace and graphic design, too. How to develop creativity The SCAMPER technique is considered one of the easiest and most direct methods to develop creative thinking. It is based on the idea that what is new is actually a modification of existing old things around us. By Substituting, Combining, Adapting, Modifying, Putting to another use, Eliminating, and Reversing what is around us, we can obtain something new and different. The reverse brainstorming technique builds on our natural ability to see problems more easily than solutions: rather than approaching a brainstorm by coming up with solutions, reverse brainstorming begins by doing the exact opposite: coming up with ways to cause problems. Hurson s productive thinking model is a structured framework for Align Resources Implemented Solution Forge Solution Formulate Key Question problem-solving and decision making which allows its users to think more creatively and effectively. It goes through six stages: identification of the problem, definition of success, formulation of key questions, generation of answers, forging the solution, and aligning resources. The six thinking hats technique is a way of investigating an issue from a variety of perspectives in order to come up with options that might otherwise be ignored. The Lego Serious Play is an experiential workshop methodology in which participants build models with Lego bricks to represent ideas, concepts and challenges that later become the basis for facilitating discussion, collaboration, creative thinking, and the discovery of new solutions. The Design Thinking process starts by looking at the needs, wants, and behaviours of people, then thinks about solutions to satisfy them following a 5-step approach: empathise, define, ideate, prototype, and test.