45 See units 4.2 and 4.3 for more information. Crawling is the action specific software of search engines do when looking at different sites to look for the keywords requested. Do you remember what a native ad is? What is the difference between serifs and sansserif fonts? to blend: fondere to craft: creare to crawl: indicizzare le pagine web to ensure: garantire revenue: entrate 110 GRAPHIC DESIGN DIGITAL AND PRINT DESIGNS Web design Web design involves creating websites and pages that effectively reflect a company s brand and include its information. It blends layout aesthetics with usability to provide an engaging, user-friendly experience while ensuring accessibility for all users. This process includes organising content and images across multiple pages, incorporating applications and interactive elements. Today, web design combines traditional design principles with knowledge from related fields like Search Engine Optimization (SEO), a practice which involves the perfecting of a website infrastructure to simplify the process search engines go through when crawling in order to make a web page appear among the top results of a search. In-app and social media designs In-app and social media designs work on creating engaging digital experiences. In-app focuses on intuitive user interfaces, while social media design prioritises visually compelling content. Both aim to capture attention, foster interaction, and drive user engagement using graphics, animations, and interactive elements. These types of design also allow developers to generate revenue by incorporating ads: different formats such as banners, native ads , surveys, stories, and reels can be used to address different engagement strategies and campaign goals. Print design Print design helps create captivating and visually engaging content in the area of printed material (be it on paper or on digital media). Its most common and popular branches are: Publication design, which refers to how graphic designers craft content for wide distribution. This area of design focuses on presenting information in an easily digestible and visually appealing way, often involving the creation of newsletters, magazines, books, or infographics; Type design, which is the art and science of creating and refining letterforms; it is about legibility, personality, and functionality. From the curves of a serif to the clean lines of a sans-serif , type design involves the shape, the weight and proportion of each character, adjusting the space between letters for an optimal readability and ensuring fonts work correctly to pass on a desired message; Illustration design, which communicates ideas and stories by clarifying information, visualising concepts, and adding appeal. Techniques range from painting and hand-drawing to vector graphics and collage. Effective illustration translates ideas into clear and engaging visuals, bridging the gap between concepts and their visual representation and thus enhancing communication.