CLIP FILM Jobs DIRECTOR: Joshua Michael Stern PRODUCED BY: Stern and Mark Hulme CAST: Ashton Kutcher, Dermot Mulroney, J.K. Simmons SYNOPSIS The film opens in 2001, with Steve Jobs introducing the iPod. It then goes back up to Reed College in 1974, where a dropped-out but still attending Jobs is particularly interested in a course on calligraphy. Returning to California in 1976, Jobs develops a partnership with his friend Steve Wozniak, who has built a personal computer, leading to the formation of Apple Computer. Their Apple I gains initial interest, and, knowing that he and Wozniak will need a studio in which to build them, Jobs convinces his father Paul to allow them to use the family garage for his new company and recruits a small team. Jobs and Wozniak develop the Apple II and introduce it at the 1977 West Coast Computer Faire. The Apple II is a remarkable success and suddenly, the company and Jobs are very dropped-out: non iscritto successful, so Jobs brings in John Sculley, the CEO of Pepsi, to become the CEO of the company. As his behaviour becomes more unstable, Jobs is moved away from the Lisa to the Macintosh Group. Despite a large introduction in 1984, the Macintosh ounders due to its high price, leading to Jobs exclusion from Apple by Sculley in 1985. In 1996, Jobs marries Laurene Powell and heads NeXT, an American technology company specialised in computer workstations for higher education and business markets, which Apple acquires. Returning as a consultant, he soon becomes CEO, firing previous detractors. He collaborates with Jonathan Ive to revitalise Apple. The film concludes in 1997 with Jobs recording the Think Different commercial. to flounder: trovarsi in difficolt BEFORE WATCHING 6 O R D W S Read the text and fill in the gaps with the given words. lettering size screen typefaces fonts serifs tails Bauhaus Fonts and Typefaces Fonts and typefaces are used to display text on a 1. ............................................ or printed documents, in uencing its overall appearance and readability, but there s a difference between 2. ............................................ and fonts: the latter is a stylistic variation of the former. Times New Roman, Helvetica, and Arial are not actually 3. ............................................, they re typefaces. A typeface describes a particular 120 Graphic desiGn style of 4. ............................................, a font refers to variations of a typeface, like its 5. ............................................ and weight (e.g. regular, bold, italics). There are typefaces that include 6. ............................................, which are slight projections added to the ends of a stroke; sans serif typefaces, instead, are styles without the 7. ............................................ at the end of a stroke, widely used when the 8. ............................................ movement embraced them as a reaction to the more decorated Art Nouveau typefaces.