MAPPING YOUR MIND Graphic design Features Immediate Provides clarity Emphasises key points Elicits emotional responses Draws attention Develops creativity History Creativity Origins Creative thinking Drawings on cave walls and rock Late 19th century Distinct profession L'affichiste f ffichiste T Techniques to develop creativity SCAMPER Reverse brainstorming T Types Business design Packaging design Corporate brand design Marketing and advertising design Link between graphic design and art Hurson's productive thinking model T Text takes on decorative and aesthetic importance Six thinking hats Web design LEGO serious play Social media design Early 20th century Art directors for the visual elements of communication in ad agencies Design thinking Digital design In-app design Print design Publication design Type design T 1922 T Term graphic design by WA WA Dwiggins 1919-1933 Bauhaus school Aesthetics must combine with functionality, simplicity, clarity and minimalism Present Dynamic field that keeps up with society Illustration design Visual design Animation Motion graphics Experiential graphic design