54 See unit 2.2 for more information on logos. Why is this information important? affixed: apposto crest: stemma disposal: smaltimento film: pellicola shelf-life: data di scadenza 132 LayOut LOGOS AND LABELS Logos A logo is a symbol that allows customers to identify a brand, an important sign of recognition and trust between the company and the customer which can help to establish credibility and distinguish the company on the market. There exist different types of logos: Monogram logo (or lettermark): only letters, usually brand initials, with a single typeface; Wordmark (or logotype): a single font-based logo that presents the brand name; Pictorial mark (or brand mark): an icon or graphic-based logo recalling the company name; Abstract logo mark: an abstract geometric form; Mascot logo: a logo that incorporates an illustrated character that represents the brand; Combination mark: a combination of a wordmark or lettermark and a pictorial, abstract, or mascot mark; Emblem logo: a font inside a symbol or an icon like a badge or a crest. Labels A label, instead, is a piece of paper, plastic film, cloth, metal, or other material affixed to a container or product, on which the logo, information, or symbols about the product are printed. Labelling helps to catch customers attention, and it is usually combined with packaging to encourage potential buyers to purchase the products. Labels, which may come in the form of stickers, permanent or removable labels, or printed packaging, provide necessary information to customers on: the manufacturer, a product s origin, a product s features, instructions for use, shelf-life, disposal rules, warnings, other advice. Types of labels Labels can be classified into the following types. Brand labels give information about the brand. Descriptive labels specify product usage, giving details such as components, weight, size and instructions for washing, use, and care, for example. Grade labels describe the aspect and features of the product, identifying its quality by a letter, number or word, implying a qualitative judgment of relative inferiority or superiority in a graduated scale. Informative labels contain a large amount of information and fuller instructions on the use and care of the products; they may contain recipes and instruction for cleaning.