58 Weight is technically defined as the weight of a sheet of paper of a square metre of surface . It is measured in grams per square metre (g/m2) or simply in grams (g). See unit 7.2 for more information on paper. Broadsheet newspapers developed after the British government, in 1712, imposed a tax on newspaper manufacturers based on the number of pages. What are the typical sections of a broadsheet newspaper? Where does the word magazine come from? niche: di nicchia polished-paper: carta lucida NEWSPAPERS, TABLOIDS, AND MAGAZINES Common features Despite their differences in format, style, and target audience, newspapers, tabloids, and magazines share several features: they are all published at regular intervals, whether daily, weekly, monthly; their primary purpose is to convey information to an audience; they rely on a combination of written content and visual elements. In creating the layout for these publications, proportions are fundamental: images, text, and white space must alternate harmoniously, creating a visual continuum which favours reading and searching, catches the readers interest, and maximises the effectiveness in presenting information. Moreover, it is necessary to carefully select the most suitable paper. Each type of paper is characterised by its weight , processing, and finish that determine its transparency, visual appearance, thickness, degree of opacity, touch effect, and durability. Newspapers and tabloids Newspapers focus on catchy headlines to create interest in the reader and tend to follow a precise structure. Their sizes have not been standardised but the most common are: broadsheet : 600 mm x 750 mm. This size is losing popularity in favour of the tabloid size for its economic and handling convenience; tabloid: 432 x 279 mm. Broadsheet newspapers are usually written in a matter-of-fact style, with a formal language, and are known for their simple layout and design. They are generally considered serious and reliable. Tabloids, instead, have come to be identified with newspapers which often focus on less serious content and sensational material. They contain many pictures, and their language is simple and colloquial. Magazines Magazines are polished-paper periodical publications containing long articles on a variety of subjects. They generally inform or present analyses and points of view. Structurally, a magazine is divided into macro sections with recurring graphic parts: cover, editorial pages, insights, and fixed sections. There are three main categories of magazines: common interest publications, written for a general audience of everyday people, covering a broad range of topics; special interest collections, with specific topics, such as fishing, cooking, computers, or photography; professional publications, which have content for niche groups, such as doctors, bankers, or marketers. 140 Layout