63 Can you think of another use for posters? The other possible page orientation is the landscape format, where the image displayed is wider than it is tall. Billboard sizes can vary greatly depending on location. The typical size is 4 metres high by 14 metres wide. ONLINE RESOURCES Great movie posters POSTERS AND BILLBOARDS Posters Posters are designed to be stuck on a wall or board to promote an idea, a product, or an event. They are meant to attract audiences to read, understand, and remember the information presented with a clear, logical design so that they can navigate through the material easily. Poster sizes There are some official standard sizes for posters: small (about 30x42 cm), or ledgers, mostly used for indoor displays where people meet; medium (about 42x59 cm), or Architectural C size, which works well for both indoor and outdoor advertising when placed at eye level; large (about 61x91 cm), or Architectural D size, the most common standard size for posters, used for festivals, trade shows, and high-traffic events; movie poster sizes one sheet (about 69x102 cm) or bus stop/subway (about 102x152 cm) ideal for film advertising and promotional displays. Posters tend to be used in their portrait format, i.e. so as the image displayed is taller than it is wide. to exceed: superare heading: intestazione to muddle up: confondere off-premise: fuori sede stuck: incollato striking: sorprendente 146 Layout Billboards The billboard is an equally important marketing tool, basically a much larger poster in different sizes used in its landscape format. Typically placed around automotive and foot high-traffic areas, billboards are meant to be simple and striking. Considering people are usually on the move when they read them, there is not much time to make the message clear: five to ten seconds at best, that is why many billboard design professionals recommend to keep it very short (no more than seven words, some say). Key features The essential elements of advertising posters and billboards are: the title, which indicates the contents and which should not exceed a couple of lines of text; the visuals, which are always highresolution images mixed with the main text; the text, which uses very few words organised into sections and labelled with appropriate headings to allow for easier comprehension, if needed; the white space, which helps to define the borders of the presentation, and to create breathing room . Normally, 30% of a poster or billboard consists of white space, 40% of title and text, and 30% of graphic images.