Nadia Sanità

Antonio Saraceno

Donatella Bottero

Argomento e obiettivi del testo
 
 Images &amp; Messages è un corso di inglese specialistico per gli studenti dei corsi con indirizzo Grafica e Design, Comunicazione visiva e pubblicitaria, Multimedia e produzioni audiovisive, Servizi culturali e dello spettacolo.
 
 I contenuti sono ordinati secondo criteri di graduale complessità concettuale e linguistica e vengono esplorati utilizzando le quattro abilità in modo omogeneo e integrato.
 I brani offrono un assortimento di stili, registri e livelli di difficoltà, e sono tratti da fonti diverse ed autentiche: libri e manuali, riviste e quotidiani online e siti web, anche specialistici.
 
 Il testo si propone di:
 
 <ul><li>far acquisire le competenze necessarie per comprendere testi che presentano termini, espressioni, strutture sintattiche e modalità discorsive specifiche del linguaggio settoriale;
</li><li>migliorare le capacità di ricezione e produzione orale e scritta, anche tramite attività tipo Preliminary, FCE e IELTS;
</li><li>consolidare abitudini grammaticali corrette;
</li><li>incoraggiare l'autonomia linguistica e la soluzione di problemi;
</li><li>stimolare l'interesse e la partecipazione attiva degli studenti, dando spazio alla loro esperienza personale e a problematiche di attualità.
</li></ul>La struttura
 
 Images &amp; Messages è diviso in sette Moduli, ognuno dei quali ripartito in un numero variabile di Unità.
 Ogni Unità è suddivisa in brevi Capitoli su due pagine – teoria ed esercizi – per favorire sia uno studio più parcellizzato, sia la scelta antologica da parte dell'insegnante.
 Brevi link (curiosità, ampliamenti, rimandi, attività o mini-approfondimenti) arricchiscono i brani per consentire una maggiore interattività. Un ricco apparato iconografico correda i brani di lettura, per ognuno dei quali è previsto un esauriente glossario.
 
 Ogni Unità si conclude con due sezioni:
 
 Civic education: tematiche legate all'educazione civica e alla cittadinanza;
 Real-life skills: compiti di realtà e collaborativi, lavori di gruppo con un taglio di tipo pratico calato nella realtà.
 Alla fine di ogni Modulo, il testo propone ulteriori attività:
 
 <ul><li>Vocabulary: esercizi di revisione e consolidamento;
</li><li>Key people: persone influenti nell'ambito dell'argomento trattato;
</li><li>Case study: analisi di un evento, un'organizzazione o un problema specifico;
</li><li>Clip: brevi filmati tratti da opere cinematografiche;
</li><li>Mapping your Mind: mappa riepilogativa per rappresentare la rete di relazioni tra i vari argomenti del modulo.
</li></ul>Contenuti digitali integrativi
 
 <ul><li>Video per attività di listening e speaking
</li><li>Tracce audio in formato mp3
</li><li>Schemi e mappe interattive
</li><li>Testi per attività di approfondimento e di esercitazione
</li><li>Schede di civiltà comparata UK vs US
</li></ul>Teacher's Book. Disponibile sia in formato cartaceo sia digitale.
 
 <ul><li>Programmazione didattica / Piano di lavoro
</li><li>Didattica inclusiva e BES
</li><li>Agenda 2030
</li><li>Test di verifica di tutte le Unità e i Moduli, in formato editabile
</li><li>Soluzioni degli esercizi e note didattiche
</li><li>Audioscript delle attività di ascolto e dei video</li></ul>

MODULE 1 – COMMUNICATION AND PSYCHOLOGY

Unit 1.1 – Communication

What is communication?

Types of communication

Channels of communication

New forms of communication

Big data and customer profiling

CIVIC EDUCATION – Aggressive communication

REAL-LIFE SKILLS

Unit 1.2 – Psychology

Psychology and communication

Colour and music

Shock and provocation

Dreams and empathy

The appeal of humour

Feelings and empowerment

Animals and children

CIVIC EDUCATION – Fake news

VOCABULARY

KEY PEOPLE

CASE STUDY – A revolution in communication: the SMS

CLIP FILM – The King's Speech

MAPPING YOUR MIND

MODULE 2 – MARKETING AND ADVERTISING

Unit 2.1 – Marketing

Marketing, an introduction

Market analysis

The marketing mix

New marketing trends

Digital and social media marketing

Marketing control

CIVIC EDUCATION – Ethical marketing

Unit 2.2 – Marketing applications

Branding and brand positioning

Logos

Merchandising and mascots

Packaging and labelling

Other forms of marketing

CIVIC EDUCATION – Over-packaging

Unit 2.3 – Advertising

Promotion and advertising

Advertising campaigns

Advertising categories and style

Digital advertising media

The language of advertising

Analysing a printed ad

Analysing a video commercial

CIVIC EDUCATION – Cross-cultural advertising

CASE STUDY – A revolution in advertising: storytelling

CLIP FILM – Air

MODULE 3 – GRAPHIC DESIGN

Unit 3.1 – Graphic design, the basics

What is graphic design?

History of graphic design

Creativity

CIVIC EDUCATION – The importance of social awareness in graphic design

Unit 3.2 – Types of graphic design

Business design

Digital and print designs

Visual design

CIVIC EDUCATION – The role of visual storytelling in civic education

CASE STUDY – Packaging as a vehicle of identity and rebellion: Liquid Death

CLIP FILM – Jobs

MODULE 4 – LAYOUT

Unit 4.1 – The basics

Typeface

Colours

Pictures, images, photos, illustrations…

Composition

Logos and labels

CIVIC EDUCATION – National flags

Unit 4.2 – Layout on paper

An introduction

Flyers, leaflets, brochures, and booklets

Newspapers, tabloids, and magazines

Book and book cover layout

Comic strips

Posters and billboards

CIVIC EDUCATION – Copyright and Creative Commons

Unit 4.3 – Digital layout

Introduction to digital layout

Web design and mobile layout

Social networks layout

CIVIC EDUCATION – Website cookies

5.1 PHOTOGRAPHY 68 Artificial lighting is usually preferred for commercial products and fashion photography when there is a large budget to create the photo. What is meant by  aura effect ? Go online and look it up. THE IMPORTANCE OF LIGHT IN PHOTOGRAPHY Proper lighting is crucial in photography because it underlines the real colours, dimensions, and features of the subject, bringing out a three-dimensional image.   Sources of light The sources of light may be natural or artificial and can come from different angles:   front lighting shows details and removes shadows;   side lighting creates shadows and depth; What equipment is necessary to guarantee a stable, long exposure? A strobe is a device that uses a flashtube for high-speed illumination. ONLINE RESOURCES   Communicating with light blown out: bruciato to bring out: mettere in evidenza to cast: proiettare glowing: effetto di luminosit  harsh: duro, deciso shadow: ombra   back lighting generates glowing, silhouettes, or aura effects .   Natural and artificial lighting   Natural light depends on the position of the sun. At midday, sunlight falls vertically and produces harsh shadows and plenty of contrast, making images often overexposed and blown out. In the morning and at the end of the day, the sun is closer to the horizon, so photos taken at sunset or sunrise have softer shadows. Light is not very intense, therefore sometimes a long exposure is necessary to capture it.   Artificial lighting is produced with special devices, such as a studio strobe , LED light, a camera s flash, a streetlight, or a lamp. Natural light 166 Creative artS   Magic hours Photographers use magic hours to define the two times of the day when sunlight is particularly suitable for taking pictures:   the golden hour starts 30-60 minutes before sunset and ends a little after the sun falls below the horizon. The light is soft and diffused and has a characteristic golden glow;   the blue hour occurs just after sunset and lasts for maximum 60 minutes. The sun is not in the sky anymore, so nothing casts a shadow. The images are soft and characterised by cool, blue tones. The same logic applies to sunrise, but it works in reverse: the magic hours start with the blue hour and gradually move into the golden hour. Artificial lighting 

Unit 5.1 – Photography

1   Say whether the statements are true or false. Then, correct the false ones. 1. Light in photography helps in showing an image of the scene in 3D. 2. Front lighting helps underline shadows. 3. Midday is the best time of the day to take a photo. 2 O R D  W S T F 4.  Magic hours  is a term referring to precise moments of the day. 5. The blue hour occurs at night. 6. At sunrise, the blue hour comes before the golden hour. T F Fill in the gaps with the given words. There are two extra words. light   dark   moonlight   shadow   avant-garde   artists   bright   sunlight Light in Painting throughout the Centuries Medieval scholars attributed divine power to light: a luminous halo, a ray of 1. ............................................ or the brilliance of gold indicated the presence of God. It was from the 15th century, with the Renaissance, that 2. ............................................ was no longer regarded as a supernatural event, but as a means of investigating and describing reality and defining space together with perspective. This quality of light was accentuated in the Baroque era, when it was used to generate violent and dramatic contrasts of light and 3. ............................................ 3 O R D  W S tones. With the Impressionists, light gained fundamental importance through the juxtaposition of pure colours, with results of great brilliance and luminosity. The 20th century avant-gardes, especially Expressionism, placed particular emphasis on contrasts of light and 4. ............................................, often defined with violent, anti-naturalistic colours. Many contemporary 5. ............................................, on the other hand, use artificial light as the protagonist of their works, creating installations that move from darkness to semi-darkness to 6. ............................................ light. Circle the correct word in the text, then complete the short list of tips below. Landscapes at Sunset Sunsets are a great challenge for photographers. Not only is the colour of the light attractive, but also its 1. low angle / frame on the horizon gives greater texture to the landscape. Often, the appeal of a sunset is a brightly coloured sky containing reds, pinks, and oranges and the temptation can be to make the sky the 2. focal / side point of the image and throw everything else into 3. shadow / silhouette. To catch a sharp profile, it is necessary to get a strong lighting difference between the subject in the foreground and the 4. background / behindground, so the silhouette comes out exploiting the 5. back / front lighting. If there is an interesting skyline, this can help the composition; however, if not, you will end up with an image that may lose the interest of 6. listeners / people quickly. 7. Remember that the colour of the ................................................. is very attractive. 8. Wait until the sunset sky becomes ................................................. coloured. 9. Make the sky the ................................................. of the image, leave the rest in ................................................. . 10. A strong lighting difference between the subject in the ................................................. and the ................................................. is necessary. 11. The ................................................. comes out if you exploit ................................................. lighting. 12. The composition may improve if there is an interesting .................................................. 5.1   Photography 167 

Indirizzo Grafica e Design, Comunicazione visiva e pubblicitaria, Multimedia e produzioni audiovisive, Servizi culturali e dello spettacolo.

Images and Messages, 3rd Edition

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