Nadia Sanità

Antonio Saraceno

Donatella Bottero

Argomento e obiettivi del testo
 
 Images &amp; Messages è un corso di inglese specialistico per gli studenti dei corsi con indirizzo Grafica e Design, Comunicazione visiva e pubblicitaria, Multimedia e produzioni audiovisive, Servizi culturali e dello spettacolo.
 
 I contenuti sono ordinati secondo criteri di graduale complessità concettuale e linguistica e vengono esplorati utilizzando le quattro abilità in modo omogeneo e integrato.
 I brani offrono un assortimento di stili, registri e livelli di difficoltà, e sono tratti da fonti diverse ed autentiche: libri e manuali, riviste e quotidiani online e siti web, anche specialistici.
 
 Il testo si propone di:
 
 <ul><li>far acquisire le competenze necessarie per comprendere testi che presentano termini, espressioni, strutture sintattiche e modalità discorsive specifiche del linguaggio settoriale;
</li><li>migliorare le capacità di ricezione e produzione orale e scritta, anche tramite attività tipo Preliminary, FCE e IELTS;
</li><li>consolidare abitudini grammaticali corrette;
</li><li>incoraggiare l'autonomia linguistica e la soluzione di problemi;
</li><li>stimolare l'interesse e la partecipazione attiva degli studenti, dando spazio alla loro esperienza personale e a problematiche di attualità.
</li></ul>La struttura
 
 Images &amp; Messages è diviso in sette Moduli, ognuno dei quali ripartito in un numero variabile di Unità.
 Ogni Unità è suddivisa in brevi Capitoli su due pagine – teoria ed esercizi – per favorire sia uno studio più parcellizzato, sia la scelta antologica da parte dell'insegnante.
 Brevi link (curiosità, ampliamenti, rimandi, attività o mini-approfondimenti) arricchiscono i brani per consentire una maggiore interattività. Un ricco apparato iconografico correda i brani di lettura, per ognuno dei quali è previsto un esauriente glossario.
 
 Ogni Unità si conclude con due sezioni:
 
 Civic education: tematiche legate all'educazione civica e alla cittadinanza;
 Real-life skills: compiti di realtà e collaborativi, lavori di gruppo con un taglio di tipo pratico calato nella realtà.
 Alla fine di ogni Modulo, il testo propone ulteriori attività:
 
 <ul><li>Vocabulary: esercizi di revisione e consolidamento;
</li><li>Key people: persone influenti nell'ambito dell'argomento trattato;
</li><li>Case study: analisi di un evento, un'organizzazione o un problema specifico;
</li><li>Clip: brevi filmati tratti da opere cinematografiche;
</li><li>Mapping your Mind: mappa riepilogativa per rappresentare la rete di relazioni tra i vari argomenti del modulo.
</li></ul>Contenuti digitali integrativi
 
 <ul><li>Video per attività di listening e speaking
</li><li>Tracce audio in formato mp3
</li><li>Schemi e mappe interattive
</li><li>Testi per attività di approfondimento e di esercitazione
</li><li>Schede di civiltà comparata UK vs US
</li></ul>Teacher's Book. Disponibile sia in formato cartaceo sia digitale.
 
 <ul><li>Programmazione didattica / Piano di lavoro
</li><li>Didattica inclusiva e BES
</li><li>Agenda 2030
</li><li>Test di verifica di tutte le Unità e i Moduli, in formato editabile
</li><li>Soluzioni degli esercizi e note didattiche
</li><li>Audioscript delle attività di ascolto e dei video</li></ul>

MODULE 1 – COMMUNICATION AND PSYCHOLOGY

Unit 1.1 – Communication

What is communication?

Types of communication

Channels of communication

New forms of communication

Big data and customer profiling

CIVIC EDUCATION – Aggressive communication

REAL-LIFE SKILLS

Unit 1.2 – Psychology

Psychology and communication

Colour and music

Shock and provocation

Dreams and empathy

The appeal of humour

Feelings and empowerment

Animals and children

CIVIC EDUCATION – Fake news

VOCABULARY

KEY PEOPLE

CASE STUDY – A revolution in communication: the SMS

CLIP FILM – The King's Speech

MAPPING YOUR MIND

MODULE 2 – MARKETING AND ADVERTISING

Unit 2.1 – Marketing

Marketing, an introduction

Market analysis

The marketing mix

New marketing trends

Digital and social media marketing

Marketing control

CIVIC EDUCATION – Ethical marketing

Unit 2.2 – Marketing applications

Branding and brand positioning

Logos

Merchandising and mascots

Packaging and labelling

Other forms of marketing

CIVIC EDUCATION – Over-packaging

Unit 2.3 – Advertising

Promotion and advertising

Advertising campaigns

Advertising categories and style

Digital advertising media

The language of advertising

Analysing a printed ad

Analysing a video commercial

CIVIC EDUCATION – Cross-cultural advertising

CASE STUDY – A revolution in advertising: storytelling

CLIP FILM – Air

MODULE 3 – GRAPHIC DESIGN

Unit 3.1 – Graphic design, the basics

What is graphic design?

History of graphic design

Creativity

CIVIC EDUCATION – The importance of social awareness in graphic design

Unit 3.2 – Types of graphic design

Business design

Digital and print designs

Visual design

CIVIC EDUCATION – The role of visual storytelling in civic education

CASE STUDY – Packaging as a vehicle of identity and rebellion: Liquid Death

CLIP FILM – Jobs

MODULE 4 – LAYOUT

Unit 4.1 – The basics

Typeface

Colours

Pictures, images, photos, illustrations…

Composition

Logos and labels

CIVIC EDUCATION – National flags

Unit 4.2 – Layout on paper

An introduction

Flyers, leaflets, brochures, and booklets

Newspapers, tabloids, and magazines

Book and book cover layout

Comic strips

Posters and billboards

CIVIC EDUCATION – Copyright and Creative Commons

Unit 4.3 – Digital layout

Introduction to digital layout

Web design and mobile layout

Social networks layout

CIVIC EDUCATION – Website cookies

73 Still life photography includes inanimate items: flowers, food, plants, rocks, etc. Today, the most common photographic subjects of this genre are food and product photography. Which sciences may use aerial photography? How can paparazzi pictures be different from other types of photographs? THE WORLD OF SPECIAL PHOTOGRAPHY   Categories The field of photography is so vibrant and wide-ranging that the genres of photography often overlap each other and it is nearly impossible to be accurate and comprehensive about them. Generally speaking, different types of photography can be categorised in large thematic areas:   architecture (buildings, urban landscapes, historical heritage);   business (industrial, marketing, public relations);   celebrity (events, portraits, paparazzi);   conceptual (advertising, still life ); ONLINE RESOURCES   The art of advertising photography   Photography on the screen   family life (weddings and special events, portraits);   fashion (magazines, shows);   life (photojournalism, reportage, documentary, street photography, travel);   nature (landscape, wildlife, underwater, macro, aerial );   scientific and military (forensic, microscopic, medical, astrophotography, infra-red, satellite, spy);   sports (action, adventures);   stage and set (live music, performance). forensic: forense 174 Creative artS   Sports photography Sports photography requires planning and skills. A photographer must be able to predict the peak action in different sports: the amazing goal in football, the highest jump in basketball or the luckiest shot in tennis. In order to capture these magic moments that thrill the fans, the photographer must have knowledge, timing, and understanding of the game.   Fashion photography Fashion photography deals with clothes, accessories, shoes, and other fashion items. Today, fashion photography has become an industry of its own, both because of its reputation for glamour and style but also thanks to its profitability. A good fashion photographer is involved in the entire creative process, from idea conception to editing.   Celebrity photography The main subjects of celebrity photography are celebrities in the arts, entertainment, sports, and politics. This photography finds its realisation in event photography, celebrity portraiture, and paparazzi scoops .   Photography and politics While in totalitarian regimes photography celebrates the wisdom, beauty, and humanity of dictators with the aim of influencing the thoughts of citizens, in democracies photography is more realistic, but always aiming at controlling one s own image to support one s message. One way or the other, photography and image have become essential in politics, too. 

The world of special photography

13 14 O R D W S Match the subject of the photos to the appropriate thematic area. 1. Sinner at Wimbledon a. Scientific and military 2. Taylor Swift s concert in London b. Architecture 3. A herd of lions in the savannah c. Stage and set 4. Planet Mars d. Celebrity 5. Prada s fashion show e. Family life 6. The Tower of Pisa f. Sport 7. A famous actor with the new fianc e g. Fashion 8. Christmas lunch with your family h. Nature 74 Listen to the interview with the British wildlife photographer Will Burrard-Lucas and complete the sentences. 1. Will Burrard-Lucas spent ............................................ of his childhood in ............................................. 2. He started to be attracted by ............................................ animals and over the ............................................ he became interested in wildlife. 3. His passion for wildlife photography began as a hobby in ............................................, but after some years he realised that he could combine photography, ............................................, and nature into a real ............................................. 5. He chose wildlife photography because animal ............................................ is unpredictable so it is a great challenge to get good ............................................ . 6. He loves travelling and supporting ............................................ awareness through his images. He hopes to play a role in the ............................................ of nature. 4. He did not attend a special ............................................ of photography, but he thinks ............................................ and using new ............................................ is the best way to improve his ............................................ and knowledge. 15 O R D W S Choose the correct option. Jewellery Photography Jewellery is also part of fashion photography, but photographing jewels requires some care, because whether one needs 1. to shoot / to photo / to record diamond rings or gemstone necklaces, jewellery photography is very 2. irregular / challenging / bright. However, there are a few tricks and techniques one can try that will simplify the process and make images 3. conventional / lush / sparkle. Watches, rings, and necklaces all present photographers with difficulties: their smooth, shiny surfaces cause chaotic 4. colours / reflexes / reflection. On top of that, their small size   and the high 5. evanescence / magnification / clarity it demands   makes it difficult to achieve sufficient 6. depth / width / length of field. Before taking into Photograph by Will Burrard-Lucas consideration which lenses are needed, 7. foreground / background / extreme close-ups should be taken into consideration, since it is an integral part of the shot, so it s essential to select the right one, something that will 8. neglect / enhance / enlarge the product, not overpower it. Another important thing is to keep your 9. camera / tripod / pictures in a fixed position. This will prevent the camera from shaking and ensure that your lighting remains correct. Finally, in order to solve the problem of excessive reflection, one can employ a conical-shaped light tent which will cover the jewels but still allow the photographer to shine 10. pictures / light / jewels through. Adapted from: https://visualeducation.com/jewelleryphotography-top-tips-for-how-to-photograph-jewellery/ 5.1   PhotograPhy 175 

Indirizzo Grafica e Design, Comunicazione visiva e pubblicitaria, Multimedia e produzioni audiovisive, Servizi culturali e dello spettacolo.

Images and Messages, 3rd Edition

Flowbooks è una piattaforma di distribuzione dedicata al mondo della scuola e dell'università.  Con questa piattaforma di distribuzione, il team di sviluppo Flowbooks  si impegna a soddisfare le esigenze degli utenti digitali, rendendo l'utilizzo accessibile e piacevole.  Entra nella tua area di interesse!

Edisco è una Casa editrice indipendente che opera prevalentemente nel settore educativo.

Edisco

Flowbooks è innovazione didattica a portata di click