Nadia Sanità

Antonio Saraceno

Donatella Bottero

Argomento e obiettivi del testo
 
 Images &amp; Messages è un corso di inglese specialistico per gli studenti dei corsi con indirizzo Grafica e Design, Comunicazione visiva e pubblicitaria, Multimedia e produzioni audiovisive, Servizi culturali e dello spettacolo.
 
 I contenuti sono ordinati secondo criteri di graduale complessità concettuale e linguistica e vengono esplorati utilizzando le quattro abilità in modo omogeneo e integrato.
 I brani offrono un assortimento di stili, registri e livelli di difficoltà, e sono tratti da fonti diverse ed autentiche: libri e manuali, riviste e quotidiani online e siti web, anche specialistici.
 
 Il testo si propone di:
 
 <ul><li>far acquisire le competenze necessarie per comprendere testi che presentano termini, espressioni, strutture sintattiche e modalità discorsive specifiche del linguaggio settoriale;
</li><li>migliorare le capacità di ricezione e produzione orale e scritta, anche tramite attività tipo Preliminary, FCE e IELTS;
</li><li>consolidare abitudini grammaticali corrette;
</li><li>incoraggiare l'autonomia linguistica e la soluzione di problemi;
</li><li>stimolare l'interesse e la partecipazione attiva degli studenti, dando spazio alla loro esperienza personale e a problematiche di attualità.
</li></ul>La struttura
 
 Images &amp; Messages è diviso in sette Moduli, ognuno dei quali ripartito in un numero variabile di Unità.
 Ogni Unità è suddivisa in brevi Capitoli su due pagine – teoria ed esercizi – per favorire sia uno studio più parcellizzato, sia la scelta antologica da parte dell'insegnante.
 Brevi link (curiosità, ampliamenti, rimandi, attività o mini-approfondimenti) arricchiscono i brani per consentire una maggiore interattività. Un ricco apparato iconografico correda i brani di lettura, per ognuno dei quali è previsto un esauriente glossario.
 
 Ogni Unità si conclude con due sezioni:
 
 Civic education: tematiche legate all'educazione civica e alla cittadinanza;
 Real-life skills: compiti di realtà e collaborativi, lavori di gruppo con un taglio di tipo pratico calato nella realtà.
 Alla fine di ogni Modulo, il testo propone ulteriori attività:
 
 <ul><li>Vocabulary: esercizi di revisione e consolidamento;
</li><li>Key people: persone influenti nell'ambito dell'argomento trattato;
</li><li>Case study: analisi di un evento, un'organizzazione o un problema specifico;
</li><li>Clip: brevi filmati tratti da opere cinematografiche;
</li><li>Mapping your Mind: mappa riepilogativa per rappresentare la rete di relazioni tra i vari argomenti del modulo.
</li></ul>Contenuti digitali integrativi
 
 <ul><li>Video per attività di listening e speaking
</li><li>Tracce audio in formato mp3
</li><li>Schemi e mappe interattive
</li><li>Testi per attività di approfondimento e di esercitazione
</li><li>Schede di civiltà comparata UK vs US
</li></ul>Teacher's Book. Disponibile sia in formato cartaceo sia digitale.
 
 <ul><li>Programmazione didattica / Piano di lavoro
</li><li>Didattica inclusiva e BES
</li><li>Agenda 2030
</li><li>Test di verifica di tutte le Unità e i Moduli, in formato editabile
</li><li>Soluzioni degli esercizi e note didattiche
</li><li>Audioscript delle attività di ascolto e dei video</li></ul>

MODULE 1 – COMMUNICATION AND PSYCHOLOGY

Unit 1.1 – Communication

What is communication?

Types of communication

Channels of communication

New forms of communication

Big data and customer profiling

CIVIC EDUCATION – Aggressive communication

REAL-LIFE SKILLS

Unit 1.2 – Psychology

Psychology and communication

Colour and music

Shock and provocation

Dreams and empathy

The appeal of humour

Feelings and empowerment

Animals and children

CIVIC EDUCATION – Fake news

VOCABULARY

KEY PEOPLE

CASE STUDY – A revolution in communication: the SMS

CLIP FILM – The King's Speech

MAPPING YOUR MIND

MODULE 2 – MARKETING AND ADVERTISING

Unit 2.1 – Marketing

Marketing, an introduction

Market analysis

The marketing mix

New marketing trends

Digital and social media marketing

Marketing control

CIVIC EDUCATION – Ethical marketing

Unit 2.2 – Marketing applications

Branding and brand positioning

Logos

Merchandising and mascots

Packaging and labelling

Other forms of marketing

CIVIC EDUCATION – Over-packaging

Unit 2.3 – Advertising

Promotion and advertising

Advertising campaigns

Advertising categories and style

Digital advertising media

The language of advertising

Analysing a printed ad

Analysing a video commercial

CIVIC EDUCATION – Cross-cultural advertising

CASE STUDY – A revolution in advertising: storytelling

CLIP FILM – Air

MODULE 3 – GRAPHIC DESIGN

Unit 3.1 – Graphic design, the basics

What is graphic design?

History of graphic design

Creativity

CIVIC EDUCATION – The importance of social awareness in graphic design

Unit 3.2 – Types of graphic design

Business design

Digital and print designs

Visual design

CIVIC EDUCATION – The role of visual storytelling in civic education

CASE STUDY – Packaging as a vehicle of identity and rebellion: Liquid Death

CLIP FILM – Jobs

MODULE 4 – LAYOUT

Unit 4.1 – The basics

Typeface

Colours

Pictures, images, photos, illustrations…

Composition

Logos and labels

CIVIC EDUCATION – National flags

Unit 4.2 – Layout on paper

An introduction

Flyers, leaflets, brochures, and booklets

Newspapers, tabloids, and magazines

Book and book cover layout

Comic strips

Posters and billboards

CIVIC EDUCATION – Copyright and Creative Commons

Unit 4.3 – Digital layout

Introduction to digital layout

Web design and mobile layout

Social networks layout

CIVIC EDUCATION – Website cookies

Civic education SCORES WHICH MADE HISTORY 14   Read the text and answer the questions. It can be said that much of the classic American cinema of the 1940s was made by European immigrants. Los Angeles in 1942 wasn t too different from Rick s caf  in Casablanca. It was the place where Jewish exiles from all over Europe gathered, practised their English, enjoyed the hospitality and the companionship, and dreamt 1. Who is a refugee? 2. What contexts does the word apply to? of happier lives. And if the plot of Casablanca argues the case for helping refugees, the film s very existence is a strong argument, too. After all, if it weren t for the refugees in Hollywood, then it couldn t have produced its most beloved classic. Adapted from: https://www.goldderby.com/article/2022/ casablanca-80/ 3. Why do you think refugees leave their country? 15   Another song related to the same historical period dealing with fighting for freedom against dictatorship is The Partisan by Leonard Cohen. Go online, listen to the song, and answer the questions. 1. How does the song capture the essence of the wartime experience? 2. What is the main message conveyed by the song? 3. What is particular about this song from a linguistic point of view? 16   O R D Go online and listen to the song Strange Fruit, which deals with horrible human rights violations in the USA. Then, complete the following passage on its story. W S silence   play   award   lyrics   bestselling   music   century   performances The Story behind the Song Abel Meeropol was a Jewish teacher. He was disturbed by racism in America and wrote the poem Bitter Fruit after seeing a photo depicting the lynching of two Black teens in Indiana in 1930. The poem was published in the journal in 1937. Then he decided to turn the poem into 1. ........................................... and set it to 2. ............................................ The song first came to Billie Holiday s attention when she was working at New York s first integrated nightclub, Caf  Society in Greenwich Village. Holiday hesitated at first to sing it because she didn t want to politicise her 3. ........................................... and was (rightfully) worried about being targeted because of them. But the positive audience responses and frequent requests for Strange Fruit soon prompted Holiday to close out every performance with the song. Ahead of time, the waiters stopped serving so there was a deathly 4. ........................................... in the room, then a spotlight highlighted Holiday s face 188 Creative arts and she began to sing. Despite strong resistance, especially from radio stations in the South who refused to 5. ........................................... Strange Fruit, the song rose in the charts, eventually selling 1 million copies to become the 6. ........................................... record of Holiday s career. It was named  Song of the 7. ...........................................  by Time in 1999 and was included in the National Recording Registry on January 27, 2003. Holiday was also posthumously awarded the Grammy Lifetime Achievement 8. ........................................... in 1987 and was inducted into the Rock and Roll Hall of Fame in 2000. In 2021 Lee Daniels directed a movie on the song called The United States vs Billie Holiday. Adapted from: https://www.pbs.org/wnet/americanmasters/ the-story-behind-billie-holidays-strange-fruit/17738/ 

CIVIC EDUCATION – Scores which made history

REAL-LIFE SKILLS 17   GROUP WORK Follow the instructions. Step 1 You have been asked to review the following four songs to be adapted for a jingle to be used for a campaign against racism and for gender equality:   We are the world, USA for Africa   Papa don t Preach, Madonna   Born this way, Lady Gaga   In the Ghetto, Elvis Presley. Step 2 The art director wants you to provide a general outline of each of them. Use the prompts and the useful phrases below as a guide. 1. Introduction: begin by stating the social issue, the composer, and the style. 2. Provide your comment on weaknesses and strengths. 3. Give your final opinion. Useful expressions: I ll be dealing with  As you all know  In our opinion  The song is  The song uses  It has been created using  18   First of all  Secondly,   In addition to this  Finally,   It conveys  It quotes  GROUP WORK Following the instructions above, do the same with a song and a social cause of your choice. Creative arts 189 

Indirizzo Grafica e Design, Comunicazione visiva e pubblicitaria, Multimedia e produzioni audiovisive, Servizi culturali e dello spettacolo.

Images and Messages, 3rd Edition

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