102 This programme was famous for its switching endings, in which the viewer s view was reversed with a final twist that turned the perspective upside down. Each episode of the series was presented by Sterling himself, who introduced the viewer into the life of a person who was about to change due to his entering the Twilight Zone . Search for some information about Coronation Street. cutting-edge: innovativo, all avanguardia class-ridden: classista eerie: sinistro to foster: favorire to tackle: affrontare THE IMPACT OF TELEVISION ON SOCIETY AND CULTURE The histoy of television is one of continuous innovation and cultural transformation. From its early days of mechanical scanning devices to the cutting-edge streaming services of today, television has evolved a lot. Entertainment and information The 1950s and 1960s are referred to as the Golden Age of Television due to the explosion of programming and the widespread adoption of television sets in households. In the USA, television became the primary source of entertainment and information for millions of people. Iconic shows like The Twilight Zone captivated audiences and set the standard for future programming. Created by Sterling, the show was extremely innovative not only for its eerie storytelling but also for its ability to address complex social issues and moral dilemmas. Each episode, with its unexpected twists, left an indelible mark on audiences, challenging their perceptions of reality and morality. During this period, television also played a crucial role in shaping public opinion and documenting historical events. The televised debates between presidential candidates Kennedy and Nixon in 1960 demonstrated the power of television in politics. Major news events, such as the assassination of President Kennedy in 1963 and the Apollo 11 moon landing in 1969, were broadcast live, bringing the world into people s living rooms. 232 BiG and smaLL scrEEn TV series and their cultural impact Among the many television series that have left an indelible mark on global culture, several stand out for their impact. Friends, which aired from 1994 to 2004, became a cultural phenomenon, shaping fashion trends, hairstyles, and even the way we view friendships and relationships. The Sopranos, which premiered in 1999, revolutionised television by combining cinematic quality with complex storytelling and character development, and influenced a generation of creators, leading to more acclaimed series like Breaking Bad, Mad Men, and Game of Thrones. The impact of these TV series extended beyond entertainment, influencing tourism, merchandise, and even academic discussions. Global impact Television has had a profound impact on global culture, shaping the way we perceive the world and interact with each other: it has been a platform for artistic expression, political discourse, and social change. Television dramas, comedies, and documentaries have tackled important issues, from civil rights and gender equality to environmental conservation; it has also been a unifying force, bringing people together to witness significant moments in history and celebrate cultural events. From the Olympic Games and World Cups to royal weddings, television has the power to create shared experiences and foster a sense of community.