Nadia Sanità

Antonio Saraceno

Donatella Bottero

Argomento e obiettivi del testo
 
 Images &amp; Messages è un corso di inglese specialistico per gli studenti dei corsi con indirizzo Grafica e Design, Comunicazione visiva e pubblicitaria, Multimedia e produzioni audiovisive, Servizi culturali e dello spettacolo.
 
 I contenuti sono ordinati secondo criteri di graduale complessità concettuale e linguistica e vengono esplorati utilizzando le quattro abilità in modo omogeneo e integrato.
 I brani offrono un assortimento di stili, registri e livelli di difficoltà, e sono tratti da fonti diverse ed autentiche: libri e manuali, riviste e quotidiani online e siti web, anche specialistici.
 
 Il testo si propone di:
 
 <ul><li>far acquisire le competenze necessarie per comprendere testi che presentano termini, espressioni, strutture sintattiche e modalità discorsive specifiche del linguaggio settoriale;
</li><li>migliorare le capacità di ricezione e produzione orale e scritta, anche tramite attività tipo Preliminary, FCE e IELTS;
</li><li>consolidare abitudini grammaticali corrette;
</li><li>incoraggiare l'autonomia linguistica e la soluzione di problemi;
</li><li>stimolare l'interesse e la partecipazione attiva degli studenti, dando spazio alla loro esperienza personale e a problematiche di attualità.
</li></ul>La struttura
 
 Images &amp; Messages è diviso in sette Moduli, ognuno dei quali ripartito in un numero variabile di Unità.
 Ogni Unità è suddivisa in brevi Capitoli su due pagine – teoria ed esercizi – per favorire sia uno studio più parcellizzato, sia la scelta antologica da parte dell'insegnante.
 Brevi link (curiosità, ampliamenti, rimandi, attività o mini-approfondimenti) arricchiscono i brani per consentire una maggiore interattività. Un ricco apparato iconografico correda i brani di lettura, per ognuno dei quali è previsto un esauriente glossario.
 
 Ogni Unità si conclude con due sezioni:
 
 Civic education: tematiche legate all'educazione civica e alla cittadinanza;
 Real-life skills: compiti di realtà e collaborativi, lavori di gruppo con un taglio di tipo pratico calato nella realtà.
 Alla fine di ogni Modulo, il testo propone ulteriori attività:
 
 <ul><li>Vocabulary: esercizi di revisione e consolidamento;
</li><li>Key people: persone influenti nell'ambito dell'argomento trattato;
</li><li>Case study: analisi di un evento, un'organizzazione o un problema specifico;
</li><li>Clip: brevi filmati tratti da opere cinematografiche;
</li><li>Mapping your Mind: mappa riepilogativa per rappresentare la rete di relazioni tra i vari argomenti del modulo.
</li></ul>Contenuti digitali integrativi
 
 <ul><li>Video per attività di listening e speaking
</li><li>Tracce audio in formato mp3
</li><li>Schemi e mappe interattive
</li><li>Testi per attività di approfondimento e di esercitazione
</li><li>Schede di civiltà comparata UK vs US
</li></ul>Teacher's Book. Disponibile sia in formato cartaceo sia digitale.
 
 <ul><li>Programmazione didattica / Piano di lavoro
</li><li>Didattica inclusiva e BES
</li><li>Agenda 2030
</li><li>Test di verifica di tutte le Unità e i Moduli, in formato editabile
</li><li>Soluzioni degli esercizi e note didattiche
</li><li>Audioscript delle attività di ascolto e dei video</li></ul>

MODULE 1 – COMMUNICATION AND PSYCHOLOGY

Unit 1.1 – Communication

What is communication?

Types of communication

Channels of communication

New forms of communication

Big data and customer profiling

CIVIC EDUCATION – Aggressive communication

REAL-LIFE SKILLS

Unit 1.2 – Psychology

Psychology and communication

Colour and music

Shock and provocation

Dreams and empathy

The appeal of humour

Feelings and empowerment

Animals and children

CIVIC EDUCATION – Fake news

VOCABULARY

KEY PEOPLE

CASE STUDY – A revolution in communication: the SMS

CLIP FILM – The King's Speech

MAPPING YOUR MIND

MODULE 2 – MARKETING AND ADVERTISING

Unit 2.1 – Marketing

Marketing, an introduction

Market analysis

The marketing mix

New marketing trends

Digital and social media marketing

Marketing control

CIVIC EDUCATION – Ethical marketing

Unit 2.2 – Marketing applications

Branding and brand positioning

Logos

Merchandising and mascots

Packaging and labelling

Other forms of marketing

CIVIC EDUCATION – Over-packaging

Unit 2.3 – Advertising

Promotion and advertising

Advertising campaigns

Advertising categories and style

Digital advertising media

The language of advertising

Analysing a printed ad

Analysing a video commercial

CIVIC EDUCATION – Cross-cultural advertising

CASE STUDY – A revolution in advertising: storytelling

CLIP FILM – Air

MODULE 3 – GRAPHIC DESIGN

Unit 3.1 – Graphic design, the basics

What is graphic design?

History of graphic design

Creativity

CIVIC EDUCATION – The importance of social awareness in graphic design

Unit 3.2 – Types of graphic design

Business design

Digital and print designs

Visual design

CIVIC EDUCATION – The role of visual storytelling in civic education

CASE STUDY – Packaging as a vehicle of identity and rebellion: Liquid Death

CLIP FILM – Jobs

MODULE 4 – LAYOUT

Unit 4.1 – The basics

Typeface

Colours

Pictures, images, photos, illustrations…

Composition

Logos and labels

CIVIC EDUCATION – National flags

Unit 4.2 – Layout on paper

An introduction

Flyers, leaflets, brochures, and booklets

Newspapers, tabloids, and magazines

Book and book cover layout

Comic strips

Posters and billboards

CIVIC EDUCATION – Copyright and Creative Commons

Unit 4.3 – Digital layout

Introduction to digital layout

Web design and mobile layout

Social networks layout

CIVIC EDUCATION – Website cookies

108 What is a female ballet dancer called in English? SHOOTING EVENTS   The challenges of shooting live Event videography services are not easy to make. Camera angles editing and music are as important as in a film, and camera operators, directors, grips, gaffers, sound mixers, and production assistants are equally needed, but an event is live, and you cannot count on post-production. Weddings, ballets, concerts, sports events, or theatre performances cannot be stopped and re-played, so there is no opportunity to film multiple takes to get them just right. Post-production helps to make everything better, but when filming live, there is no chance to review the footage as you go along, so it is very important to choose the best position for shooting and to know how to use the equipment properly.   Sports events, ballet, stage performances conductor: direttore d orchestra cutaway: stacco grip: macchinista gaffer: caposquadra elettricisti oddly: in modo bizzarro on the fly: al volo, sul momento When is it the right time to drop in a cutaway of the coach, the family watching, or the oddly dressed fans with funny signs? Or when not to replay but to stay with the moment? Directors of live events are not just covering the action, they are telling a story. Live coverage involves making choices regarding camera angles, replay angles, and a certain amount of editorialising, all on the fly. You need good technical skills that combine knowledge of the equipment (cameras, sound-recording devices, lighting) with experience of directing, filming, and editing, and soft skills like good focus, teamwork, and the ability to deal with unexpected situations. For example, feet are very important in ballet and in soccer, but the choreography and the general game cannot be overlooked. The same is true for a concert: a conductor s cues are crucial but the agile fingers of a violinist or harpist matter, too. Moreover, when shooting a live performance on stage, there is an extra challenge to be tackled: noise coming from the public.   Overlays A feature characterising today s live shootings are overlays, i.e. information that is displayed over the footage. They are considered essential in live events for enhancing the viewer s experience, since they can display real-time information, branding, or interactive elements. Here are some common types:   scoreboards and timers: used in sports events to show live scores and countdowns;   lower thirds: graphics that provide names, titles, or other relevant details;   live feeds: live updates;   chat and engagement widgets: interactive elements for audience participation;   sponsor logos and ads: branding elements for monetisation;   camera feeds and multiviews: picturein-picture setups for multiple angles. 244 BIG AnD sMAll sCREEn 

Shooting events

13 14 Briefly summarise the text on the previous page. 109 listen to the recording about Queen Elizabeth II s coronation and say what these numbers correspond to. 1. 20 million 3. 1.5 million 5. 85 million 2. 10.4 million 4. 10 6. 11 15 Kings league | Broadcast Graphics and Augmented Reality posted by wTVision O R D Watch the video and complete the passage with the words given below. W S winning   enhance   screen   teams   reality   fans   match   reality Overlays In digital media overlays are transparent images or text placed over another image or video to 1. ................................................. visuals or provide additional details. For example, in this video overlays are used to show 2. ................................................. and stats on the 3. .................................................. The augmented 4. ................................................., together with catchy 16 O R D W S graphics, create an immersive atmosphere for the 5. .................................................. At the beginning there are overlays representing the symbols of the two 6. ................................................. followed by the photos of the players, whereas at the end of the 7. ................................................. lights are displayed to introduce the prize-giving for the 8. ................................................. team. After reading the passage, match each verb or phrase in bold with its meaning. Shooting Live Each sports event has an element of drama  it may be a known personal story or one that develops during the event and it s part of the job to try and convey that along with the immediate action on the field. They are the best moments. Yes, you do need to think on your feet, but this is where you rely so heavily on a great crew. So many times you are lucky enough to be surrounded by talented and skilled camera, EVS (Enhanced Vision System), sound and CCU (Camera Control Unit) operators, your ace in the hole. These people will often react before you have a chance to ask, especially because you may not have the time to ask  Competitor and crowd reactions to special moments are as important as capturing the moment itself. A great crew are listening to the commentators, they are looking outside their box and taking in what the bigger picture is. A director is only as good as the crew supporting him/her and anyone who thinks they are above that is fooling themselves. Another challenge is technology. It is moving ahead in leaps and bounds and, with it, the style of coverage. 3D challenged the way we shot and cut sports, but it lasted only a couple of years. Now we have the advent of VR,  second screen  viewing, remote production, the opportunities opened up with streaming   and it all changes the way you need to work. Adapted from: https://www.directors.uk.com/news/live-sportsdirecting-an-interview-with-simon-brooke 1. Advantage or resource ............................................................................ 5. Filmed ...................................................................................................................... 2. Think quickly ..................................................................................................... 6. Recording ............................................................................................................. 3. Tricking themseIves into believing something that is 7. Very quickly ........................................................................................................ not true ................................................................................................................... 4. Have trust in ....................................................................................................... 8. Group of people with special skills working together ................................................................................................................. 6.2   TYPEs OF PROGRAMMEs 245 

Indirizzo Grafica e Design, Comunicazione visiva e pubblicitaria, Multimedia e produzioni audiovisive, Servizi culturali e dello spettacolo.

Images and Messages, 3rd Edition

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