115 The professionals working in this field need to present their work and also store and back it up. They can do it through soft copies and hard copies. Do you know the difference? ONLINE RESOURCES Web designer vs UX designers prospective: potenziale raw: grezzo threat: minaccia THE WORLD OF THE WEB The boom of the web has basically reshaped the global job market, leading to the decline of some traditional jobs and an explosive growth of new professions. This transformation is continuing fast, especially with the advent of AI and other technological advancements, creating new ways to deliver information, goods, and services, and leading to the rise of new jobs. Web developers and web designers Whereas web developers are responsible for building and maintaining a website s functionality and structure using code, web designers are in charge of the visual aspect of a website, including its layout, aesthetics, and user experience. Both must meet their clients needs and create websites that are user-friendly and appealing to prospective visitors, taking into account habits, ages, and tastes. Content managers The tasks of content managers consist in developing a company s web strategies, creating, coordinating, updating, monitoring, and optimising content across various platforms, and optimising it for search engines and publication. They ensure that content is accurate, engaging, and aligned with a brand s overall strategy and user needs. Marketing managers Marketing managers are in charge of carrying out marketing analyses, providing 262 PEOPLE anD instRUmEnts companies with a marketing strategy aiming at increasing their presence in the online world and the number of their visitors. This involves developing email campaigns, ads, social influencing, and messaging and improving the appearance of the website, for example through logo creations, font analysis, or web design. Web project managers Web project managers are responsible for overseeing the planning, execution, and delivery of web-based projects. They direct various aspects of a project, ensuring it meets the client s requirements and stays on schedule and within budget. This involves coordinating with different teams, managing communication, and addressing any challenges that arise during the project lifecycle, identifying potential risks and developing strategies to minimise their impact, ensuring the final product meets quality standards. Other professionals Web security experts focus on protecting websites and online systems from cyber threats. Web performance experts optimise website speed and functionality. Web data analysts analyse website traffic and user behaviour to improve user experience and business outcomes.