Nadia Sanità

Antonio Saraceno

Donatella Bottero

Argomento e obiettivi del testo
 
 Images &amp; Messages è un corso di inglese specialistico per gli studenti dei corsi con indirizzo Grafica e Design, Comunicazione visiva e pubblicitaria, Multimedia e produzioni audiovisive, Servizi culturali e dello spettacolo.
 
 I contenuti sono ordinati secondo criteri di graduale complessità concettuale e linguistica e vengono esplorati utilizzando le quattro abilità in modo omogeneo e integrato.
 I brani offrono un assortimento di stili, registri e livelli di difficoltà, e sono tratti da fonti diverse ed autentiche: libri e manuali, riviste e quotidiani online e siti web, anche specialistici.
 
 Il testo si propone di:
 
 <ul><li>far acquisire le competenze necessarie per comprendere testi che presentano termini, espressioni, strutture sintattiche e modalità discorsive specifiche del linguaggio settoriale;
</li><li>migliorare le capacità di ricezione e produzione orale e scritta, anche tramite attività tipo Preliminary, FCE e IELTS;
</li><li>consolidare abitudini grammaticali corrette;
</li><li>incoraggiare l'autonomia linguistica e la soluzione di problemi;
</li><li>stimolare l'interesse e la partecipazione attiva degli studenti, dando spazio alla loro esperienza personale e a problematiche di attualità.
</li></ul>La struttura
 
 Images &amp; Messages è diviso in sette Moduli, ognuno dei quali ripartito in un numero variabile di Unità.
 Ogni Unità è suddivisa in brevi Capitoli su due pagine – teoria ed esercizi – per favorire sia uno studio più parcellizzato, sia la scelta antologica da parte dell'insegnante.
 Brevi link (curiosità, ampliamenti, rimandi, attività o mini-approfondimenti) arricchiscono i brani per consentire una maggiore interattività. Un ricco apparato iconografico correda i brani di lettura, per ognuno dei quali è previsto un esauriente glossario.
 
 Ogni Unità si conclude con due sezioni:
 
 Civic education: tematiche legate all'educazione civica e alla cittadinanza;
 Real-life skills: compiti di realtà e collaborativi, lavori di gruppo con un taglio di tipo pratico calato nella realtà.
 Alla fine di ogni Modulo, il testo propone ulteriori attività:
 
 <ul><li>Vocabulary: esercizi di revisione e consolidamento;
</li><li>Key people: persone influenti nell'ambito dell'argomento trattato;
</li><li>Case study: analisi di un evento, un'organizzazione o un problema specifico;
</li><li>Clip: brevi filmati tratti da opere cinematografiche;
</li><li>Mapping your Mind: mappa riepilogativa per rappresentare la rete di relazioni tra i vari argomenti del modulo.
</li></ul>Contenuti digitali integrativi
 
 <ul><li>Video per attività di listening e speaking
</li><li>Tracce audio in formato mp3
</li><li>Schemi e mappe interattive
</li><li>Testi per attività di approfondimento e di esercitazione
</li><li>Schede di civiltà comparata UK vs US
</li></ul>Teacher's Book. Disponibile sia in formato cartaceo sia digitale.
 
 <ul><li>Programmazione didattica / Piano di lavoro
</li><li>Didattica inclusiva e BES
</li><li>Agenda 2030
</li><li>Test di verifica di tutte le Unità e i Moduli, in formato editabile
</li><li>Soluzioni degli esercizi e note didattiche
</li><li>Audioscript delle attività di ascolto e dei video</li></ul>

MODULE 1 – COMMUNICATION AND PSYCHOLOGY

Unit 1.1 – Communication

What is communication?

Types of communication

Channels of communication

New forms of communication

Big data and customer profiling

CIVIC EDUCATION – Aggressive communication

REAL-LIFE SKILLS

Unit 1.2 – Psychology

Psychology and communication

Colour and music

Shock and provocation

Dreams and empathy

The appeal of humour

Feelings and empowerment

Animals and children

CIVIC EDUCATION – Fake news

VOCABULARY

KEY PEOPLE

CASE STUDY – A revolution in communication: the SMS

CLIP FILM – The King's Speech

MAPPING YOUR MIND

MODULE 2 – MARKETING AND ADVERTISING

Unit 2.1 – Marketing

Marketing, an introduction

Market analysis

The marketing mix

New marketing trends

Digital and social media marketing

Marketing control

CIVIC EDUCATION – Ethical marketing

Unit 2.2 – Marketing applications

Branding and brand positioning

Logos

Merchandising and mascots

Packaging and labelling

Other forms of marketing

CIVIC EDUCATION – Over-packaging

Unit 2.3 – Advertising

Promotion and advertising

Advertising campaigns

Advertising categories and style

Digital advertising media

The language of advertising

Analysing a printed ad

Analysing a video commercial

CIVIC EDUCATION – Cross-cultural advertising

CASE STUDY – A revolution in advertising: storytelling

CLIP FILM – Air

MODULE 3 – GRAPHIC DESIGN

Unit 3.1 – Graphic design, the basics

What is graphic design?

History of graphic design

Creativity

CIVIC EDUCATION – The importance of social awareness in graphic design

Unit 3.2 – Types of graphic design

Business design

Digital and print designs

Visual design

CIVIC EDUCATION – The role of visual storytelling in civic education

CASE STUDY – Packaging as a vehicle of identity and rebellion: Liquid Death

CLIP FILM – Jobs

MODULE 4 – LAYOUT

Unit 4.1 – The basics

Typeface

Colours

Pictures, images, photos, illustrations…

Composition

Logos and labels

CIVIC EDUCATION – National flags

Unit 4.2 – Layout on paper

An introduction

Flyers, leaflets, brochures, and booklets

Newspapers, tabloids, and magazines

Book and book cover layout

Comic strips

Posters and billboards

CIVIC EDUCATION – Copyright and Creative Commons

Unit 4.3 – Digital layout

Introduction to digital layout

Web design and mobile layout

Social networks layout

CIVIC EDUCATION – Website cookies

7.3 SOFTWARE 122 Takes are a variety of shots (from different perspectives or having slightly different details) that give you different possibilities to choose from when you edit. What is lip-sync? SCREEN SOFTWARE Different operations can be performed during or after shooting a video or film and different software is used, depending on the objective to achieve. Sound mixers balance all the tracks prepared by sound editors (dialogues, ADR, effects, Foley , music, dubbing) and record the final soundtrack.   Video and film editing After shooting a video or a film, it needs improving. Editing software allows you to:   Subtitles Subtitles are written transcriptions of the dialogues in the same or another language. They are used both for the hard of hearing and also for foreign audiences who would find it difficult to understand the dialogues. Sometimes, subtitles, especially in foreign languages, do not always correspond exactly to the dialogues for space reasons, but they keep the meaning.   choose the best takes ;   create a flow; Foley refers to everyday sound effects added to films and videos in postproduction. The name derives from Jack Foley, a sound-effect artist. Do you know the difference between visual effects and special effects?   modify style, mood, or rhythm;   create a perspective to convey a message or a point of view;   add effects, sound, music, and graphics to elevate the final product.   Sound editing After the shooting, it is possible to:   have an automated dialogue replacement (ADR), or looping, which consists in re-recording the dialogues by the original or another actor because of poor audio quality or of post-production necessary changes in the dialogues. This operation can also be done to provide voices for computer generated imagery (CGI) or animated cartoons;   add dubbing, or revoicing, which consists in replacing the actors  voices speaking in their own language with others speaking a different language, trying to respect the lip-sync .   Motion capture Motion capture is a digital process that consists in recording the movements of the actors to reproduce them for animation or visual effects. It is called performance capture if the movements of the face and its expressions are recorded, too.   Visual effects Visual effects are digitally created elements added to the footage in postproduction. For example, actors are filmed against a green screen and CGI or other effects are added later. 276 PeoPLe aND INStrUMeNtS 

Unit 7.3 – Software

1   Complete the sentences. 1. Editing software is used after  2. Video editing allows you to  3. Automated dialogue replacement consists in re-recording  It can be used for  4. Dubbing replaces  5. The final soundtrack of a film includes  6. Subtitles are useful for  They are sometimes slightly different  7. Motion captures records  8. Visual effects are added  2   Complete the text by adding the missing sentences. a. At the same time, the general narrative structure is outlined by determining the order and approximate duration of scenes, to gain a complete overview of the project. b. Perfection isn t the goal   this is about creating the timeline and checking whether the story flows clearly. c. Film editing uses a range of techniques to build the narrative and influence the viewer s emotions. The Importance of Editing in Cinema Editing is the key element that organises time, space, and emotion within a film, shaping the viewer s experience and bringing the story to life. By controlling rhythm, the film editor alternates fast-paced scenes with slower moments, creating tension and using pauses to draw attention to the most significant parts of the story. 1. .............. In this way, films gain complexity, playing with the viewer s perception of time. 2. .............. Among the main techniques are the following.   Cut   An immediate transition between two shots; the simplest and most direct.   Fade   Fading in or out from black, often used to mark a change in time or emotion.   Cross dissolve   A gradual blend between two scenes for a smoother transition.   Jump cut   3. ..............   Match cut   A visual link between two different scenes using a common element, to create continuity or symbolic associations. The professional editing process develops across distinct stages, each with specific objectives and tasks.   Pre-editing. All footage is catalogued and organised into a clear, accessible system and a reliable backup strategy is essential to prevent data loss. 4. .............. d. The narrative rhythm is fine-tuned, with careful attention to timing and pauses to keep the viewer engaged. e. Beyond rhythm, editing manipulates narrative time: it can compress or stretch it, introduce flashbacks or flash-forwards, or leap across periods without losing meaning. f. An abrupt cut that creates a clear time skip, useful for conveying disorientation or urgency.       Rough cut. Here, the main scenes are assembled into a first sequence. 5. .............. This stage also allows the editor to evaluate overall rhythm, identifying scenes that may need to be trimmed or expanded, and understanding how the viewer may experience the emotional progression. Fine cut. At this point, the editing is refined: transitions between scenes are smoothed, and visual coherence is enhanced. 6. .............. Early effects such as fades, cross dissolves, or minor visual enhancements are also added, in preparation for full post-production. Advanced post-production. The final stage involves all technical adjustments that give the film its finished look and sound.   Colour grading unifies the images, improving tone, contrast, and atmosphere;   Sound design enhances the audio with effects and ambient sounds;   Visual effects may include both visual corrections and CGI elements;   Titles, subtitles, and graphics are added to ensure a polished and professional presentation. Adapted from: https://www.ied.edu/news/ film-editing-techniques-and-tips 7.3   Software 277 

Indirizzo Grafica e Design, Comunicazione visiva e pubblicitaria, Multimedia e produzioni audiovisive, Servizi culturali e dello spettacolo.

Images and Messages, 3rd Edition

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