Nadia Sanità

Antonio Saraceno

Donatella Bottero

Argomento e obiettivi del testo
 
 Images &amp; Messages è un corso di inglese specialistico per gli studenti dei corsi con indirizzo Grafica e Design, Comunicazione visiva e pubblicitaria, Multimedia e produzioni audiovisive, Servizi culturali e dello spettacolo.
 
 I contenuti sono ordinati secondo criteri di graduale complessità concettuale e linguistica e vengono esplorati utilizzando le quattro abilità in modo omogeneo e integrato.
 I brani offrono un assortimento di stili, registri e livelli di difficoltà, e sono tratti da fonti diverse ed autentiche: libri e manuali, riviste e quotidiani online e siti web, anche specialistici.
 
 Il testo si propone di:
 
 <ul><li>far acquisire le competenze necessarie per comprendere testi che presentano termini, espressioni, strutture sintattiche e modalità discorsive specifiche del linguaggio settoriale;
</li><li>migliorare le capacità di ricezione e produzione orale e scritta, anche tramite attività tipo Preliminary, FCE e IELTS;
</li><li>consolidare abitudini grammaticali corrette;
</li><li>incoraggiare l'autonomia linguistica e la soluzione di problemi;
</li><li>stimolare l'interesse e la partecipazione attiva degli studenti, dando spazio alla loro esperienza personale e a problematiche di attualità.
</li></ul>La struttura
 
 Images &amp; Messages è diviso in sette Moduli, ognuno dei quali ripartito in un numero variabile di Unità.
 Ogni Unità è suddivisa in brevi Capitoli su due pagine – teoria ed esercizi – per favorire sia uno studio più parcellizzato, sia la scelta antologica da parte dell'insegnante.
 Brevi link (curiosità, ampliamenti, rimandi, attività o mini-approfondimenti) arricchiscono i brani per consentire una maggiore interattività. Un ricco apparato iconografico correda i brani di lettura, per ognuno dei quali è previsto un esauriente glossario.
 
 Ogni Unità si conclude con due sezioni:
 
 Civic education: tematiche legate all'educazione civica e alla cittadinanza;
 Real-life skills: compiti di realtà e collaborativi, lavori di gruppo con un taglio di tipo pratico calato nella realtà.
 Alla fine di ogni Modulo, il testo propone ulteriori attività:
 
 <ul><li>Vocabulary: esercizi di revisione e consolidamento;
</li><li>Key people: persone influenti nell'ambito dell'argomento trattato;
</li><li>Case study: analisi di un evento, un'organizzazione o un problema specifico;
</li><li>Clip: brevi filmati tratti da opere cinematografiche;
</li><li>Mapping your Mind: mappa riepilogativa per rappresentare la rete di relazioni tra i vari argomenti del modulo.
</li></ul>Contenuti digitali integrativi
 
 <ul><li>Video per attività di listening e speaking
</li><li>Tracce audio in formato mp3
</li><li>Schemi e mappe interattive
</li><li>Testi per attività di approfondimento e di esercitazione
</li><li>Schede di civiltà comparata UK vs US
</li></ul>Teacher's Book. Disponibile sia in formato cartaceo sia digitale.
 
 <ul><li>Programmazione didattica / Piano di lavoro
</li><li>Didattica inclusiva e BES
</li><li>Agenda 2030
</li><li>Test di verifica di tutte le Unità e i Moduli, in formato editabile
</li><li>Soluzioni degli esercizi e note didattiche
</li><li>Audioscript delle attività di ascolto e dei video</li></ul>

MODULE 1 – COMMUNICATION AND PSYCHOLOGY

Unit 1.1 – Communication

What is communication?

Types of communication

Channels of communication

New forms of communication

Big data and customer profiling

CIVIC EDUCATION – Aggressive communication

REAL-LIFE SKILLS

Unit 1.2 – Psychology

Psychology and communication

Colour and music

Shock and provocation

Dreams and empathy

The appeal of humour

Feelings and empowerment

Animals and children

CIVIC EDUCATION – Fake news

VOCABULARY

KEY PEOPLE

CASE STUDY – A revolution in communication: the SMS

CLIP FILM – The King's Speech

MAPPING YOUR MIND

MODULE 2 – MARKETING AND ADVERTISING

Unit 2.1 – Marketing

Marketing, an introduction

Market analysis

The marketing mix

New marketing trends

Digital and social media marketing

Marketing control

CIVIC EDUCATION – Ethical marketing

Unit 2.2 – Marketing applications

Branding and brand positioning

Logos

Merchandising and mascots

Packaging and labelling

Other forms of marketing

CIVIC EDUCATION – Over-packaging

Unit 2.3 – Advertising

Promotion and advertising

Advertising campaigns

Advertising categories and style

Digital advertising media

The language of advertising

Analysing a printed ad

Analysing a video commercial

CIVIC EDUCATION – Cross-cultural advertising

CASE STUDY – A revolution in advertising: storytelling

CLIP FILM – Air

MODULE 3 – GRAPHIC DESIGN

Unit 3.1 – Graphic design, the basics

What is graphic design?

History of graphic design

Creativity

CIVIC EDUCATION – The importance of social awareness in graphic design

Unit 3.2 – Types of graphic design

Business design

Digital and print designs

Visual design

CIVIC EDUCATION – The role of visual storytelling in civic education

CASE STUDY – Packaging as a vehicle of identity and rebellion: Liquid Death

CLIP FILM – Jobs

MODULE 4 – LAYOUT

Unit 4.1 – The basics

Typeface

Colours

Pictures, images, photos, illustrations…

Composition

Logos and labels

CIVIC EDUCATION – National flags

Unit 4.2 – Layout on paper

An introduction

Flyers, leaflets, brochures, and booklets

Newspapers, tabloids, and magazines

Book and book cover layout

Comic strips

Posters and billboards

CIVIC EDUCATION – Copyright and Creative Commons

Unit 4.3 – Digital layout

Introduction to digital layout

Web design and mobile layout

Social networks layout

CIVIC EDUCATION – Website cookies

Civic education DEEPFAKE PHISHING   What are deepfakes? A deepfake is technology that clones images and voices to spread false messages, threatening the reliability of information. This increasingly sophisticated trend is spreading on social media, posing serious risks to privacy, security, and reputation.   A few examples Taylor Swift gives away a set of cookware, Tom Hanks promotes dental insurance, Joe Biden urges people not to vote in the primaries. It s not a joke, but deepfake: cloned images and voices circulating online, rapidly spreading via social media. The phenomenon is widespread in Italy, too. Just think of politicians and celebrities replicated by AI like Elly Schlein, Giuseppe Conte, Giorgia Meloni, Stefano De Martino or Michelle Hunziker that advertise a cheat investment: this is deepfake phishing, aiming at ruining someone s image or at duping people into doing something that is profitable for whoever put on the show.   A solution? Denmark has just advanced a bill to protect against imitations, introducing copyright on body facial features and voice. It equates physical and vocal identity with works of art, offering previously lacking legal protection. If approved, it will be the first European law to protect individuals from digital impersonations of their identities. The proposal has already received broad political support, confirming the urgency of action. Adapted from: https:// www.wired.it/article/ deepfake-prima-leggeeuropea-copyright-corpo-vocedanimarca/ bill: proposta di legge to dupe: abbindolare lacking: mancante 15   Answer the questions. 1. What is the best definition of a deepfake according to the text? 2. What are some of the main risks associated with deepfakes? 3. Give two examples of fake advertisements mentioned in the text. 4. What is the goal of deepfake phishing? 16   5. What country is taking a new legal approach to deepfakes? 6. What legal concept is being proposed to protect against digital impersonations? 7. Would the new law make Denmark the first European country to protect people in this way? 8. Why has this new bill received strong political support? GROUP WORK Follow the instructions. 1. Split up into groups of four students. 2. Search for more information on the web about deepfake phishing. 3. Find some examples of deepfake phishing and describe them, highlighting differences and similarities. 286 People and instruments 4. Using the information collected and your own ideas, make a handbook to make people aware of the problem of deepfake phishing. 5. Share the handbook with classmates and get them to ask questions about the problem. 

CIVIC EDUCATION – Deepfake phishing

REAL-LIFE SKILLS 17   Follow the instructions. Step 1 Step 3 Read the introduction. Brainstorm on what content may be useful to appear on the website. Take note of everything, you will decide on what to keep and eliminate later on. Sitemap: what you need to know to create a great one A sitemap is a file that lists all the main pages of a website; acting as a road map, it s the perfect way to plan your website s content and structure. There are two main types of sitemaps: XML and HTML. Each has a different purpose: XML sitemaps are designed specifically for search engines, not users. They use a structured format that tells Google and other search engines which pages on your site and when they were last updated, directly impacting on your site s SEO. HTML sitemaps are designed for human visitors. These are actual website pages that list all the content in a hierarchical structure, helping visitors to find what they re looking for when they can t access what they need via navigation menus. Step 4 Declutter your brainstorming list by deciding on the content to keep. Organise the categories into groups and use colour to help unify each group. Step 5 Add structure and hierarchy by using the tree structure. Start by moving your homepage to the top of your board. Next, move your content categories under home and start to tidy things up. Use arrows to show the relationship between content to visually explain the hierarchy of your website content. Step 6 Add content into each category of your sitemap and map out all the content. Think about the key messages you want to communicate and page title to use. Be ready to present your project and justify it. Step 2 Get together with your group and choose which of the following web categories you want to make an HTML sitemap for:   Portfolio site: space for showcasing personal artistic or professional projects;   Blog: space for publishing regular content, such as articles and news;   Event website: space dedicated to promoting and managing events;   Brand website: space for promoting a brand and selling items;   Non-profit website: space dedicated to promoting a mission and raising funds. Main page Online Businesses Use cases Company Product E-Commerce Agencies Business Debit Team Support Get help Log in FAQ People and instruments 287 

Indirizzo Grafica e Design, Comunicazione visiva e pubblicitaria, Multimedia e produzioni audiovisive, Servizi culturali e dello spettacolo.

Images and Messages, 3rd Edition

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