key people Lorenzo Mattotti Lorenzo Mattotti is a renowned artist, illustrator, and director celebrated globally for revolutionising the visual language of comics and illustration. His career took off in the early 1980s as a co-founder of the group Valvoline, but his international turning point came in 1984 with the comic masterpiece, Fuochi. Mattotti is considered a key figure for Franca Sozzani Franca Sozzani was one of the most influential and innovative figures in the world of fashion, celebrated for revolutionising the aesthetics and language of an iconic magazine like Vogue Italia. As editor-in-chief for over thirty years, she forever shaped the publication s style and vision. Sozzani was a pioneer who elevated fashion to an art form and a powerful medium of communication. Her covers and photo editorials Ben Burtt Ben Burtt is considered a key figure in cinema for his pioneering role in modern sound design and for creating some of the most iconic sounds in film history. He is considered one of the first to hold the title of Sound Designer in film. This title was created to describe his unique, hybrid work, which combined the roles of sound engineer and editor. Before Burtt, the sounds of science fiction films were often purely electronic and synthesised. Burtt, working with George Lucas on Star Wars, 300 People and instruments his powerfully expressive style, which prioritises colour, atmosphere, and graphic intensity over traditional comic strip realism. His works often explore psychological states, translating complex emotions into vivid, abstract landscapes and bold, sometimes harsh, colour palettes. He is a master of contrast, using simplified forms and dramatic lighting to create visual tension. His ability to evoke themes of freedom, adventure, and emotional journey is evident in his acclaimed film work and his iconic posters, notably the official image for the Venice International Film Festival, which he has created for six consecutive years. became famous for not avoiding complex social issues, but openly tackling topics such as racism, environmentalism, and women s rights. Born in Mantua in 1950, Sozzani began her journalism career working for Children s Vogue. In 1988, she was appointed editor-in-chief of Vogue Italia, a position she held with power until her death in 2016. Under her direction, the magazine evolved from a conventional fashion title into a vibrant platform for experimental photography, artistic expression, and profound social engagement. She used fashion s stage to address sensitive subjects such as war, violence, AIDS, hunger, beauty ideals, and diversity, using the magazine as a cultural mirror and a tool for challenging the status quo. had a revolutionary idea: to make the world seem used and real, anchoring futuristic sounds in organic, everyday sources. This philosophy led to his signature found sound technique, using organic, real-world recordings to create believable sounds for futuristic elements. Some examples include the hum of a lightsaber in Star Wars, created by the minimum of the engine of a movie projector and the feedback from a broken television; Darth Vader s breathing, achieved using an old scuba regulator that instantly communicates his menacing presence; R2-D2 s voice, a combination of his vocalisations, his whistles, and an ARP 2600 synthesiser; and, last but not least, Indiana Jones s whiplash. to tackle: affrontare whiplash: schiocco di frusta